Teddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleMany sites starting up these days have a much more difficult task than they used to when it comes to promoting themselves. In the good old days, you c...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleWhen Jim first started buying online advertising it was a simpler time: You went to a site on behalf of an advertiser with some money and an idea of w...
View articleDuring this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...
View articleThe moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...
View articleBy the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...
View articleOnce upon a time, somewhere in the Western United States, there was a great famine. People jealously hoarded whatever targeted impressions they could ...
View articleHere's a scenario all planners and buyers face the second-to-last week of every month: The first month of your client's buy is almost over. And you've...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
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