The Network Buy
Media

The Network Buy

24y Jim Meskauskas

The Network Buy

Teddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...

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The Road Show
Media

The Road Show

24y Jim Meskauskas

The Road Show

Many sites starting up these days have a much more difficult task than they used to when it comes to promoting themselves. In the good old days, you c...

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What's In An Email?
Media

What's In An Email?

25y Jim Meskauskas

What's In An Email?

"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...

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Doing the Biz Dev Tango: Part II
Media

Doing the Biz Dev Tango: Part II

25y Jim Meskauskas

Doing the Biz Dev Tango: Part II

Last week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...

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Doing the Biz Dev Tango: Part I
Media

Doing the Biz Dev Tango: Part I

25y Jim Meskauskas

Doing the Biz Dev Tango: Part I

When Jim first started buying online advertising it was a simpler time: You went to a site on behalf of an advertiser with some money and an idea of w...

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Strip Malls And Santa Claus
Media

Strip Malls And Santa Claus

25y Jim Meskauskas

Strip Malls And Santa Claus

During this last quarter of 1999, we will see more online shopping properties than have ever been on the web to date. You've got Christmas99.com, Holi...

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To Test Or Not To Test
Media

To Test Or Not To Test

25y Jim Meskauskas

To Test Or Not To Test

The moment of truth. A first month media plan for a big- name (or soon to be big-name) client. They're looking for big. They're looking for bad. They'...

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Excite-ing
Media

Excite-ing

25y Jim Meskauskas

Excite-ing

By the time you read this, the news will probably be wrapping fish in most media buyers' and planners' kitchens. Excite@Home is going to be selling ke...

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Making Stone Soup
Media

Making Stone Soup

25y Jim Meskauskas

Making Stone Soup

Once upon a time, somewhere in the Western United States, there was a great famine. People jealously hoarded whatever targeted impressions they could ...

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The Dreaded Renewal Recommendation
Media

The Dreaded Renewal Recommendation

25y Jim Meskauskas

The Dreaded Renewal Recommendation

Here's a scenario all planners and buyers face the second-to-last week of every month: The first month of your client's buy is almost over. And you've...

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Those Were The Days...
Media

Those Were The Days...

25y Jim Meskauskas

Those Were The Days...

Jim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...

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