Take a Break for Goodness Sake

Data insights Take a Break for Goodness Sake

7y Jim Sterne

Take a Break for Goodness Sake

For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....

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Good and Bad vs. Right and Wrong

Actionable Analysis Good and Bad vs. Right and Wrong

7y Jim Sterne

Good and Bad vs. Right and Wrong

Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Read More...

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Big Data: Simple as a Can of Soup

Data insights Big Data: Simple as a Can of Soup

7y Jim Sterne

Big Data: Simple as a Can of Soup

Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...

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Corporate Culture Dictates Big Data Value

Analytics Corporate Culture Dictates Big Data Value

7y Jim Sterne

Corporate Culture Dictates Big Data Value

There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...

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The Future of Online Advertising - Are We There Yet?

Data insights The Future of Online Advertising - Are We There Yet?

7y Jim Sterne

The Future of Online Advertising - Are We There Ye...

A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like...

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Data Variety - The Spice of Life

Analytics Data Variety - The Spice of Life

7y Jim Sterne

Data Variety - The Spice of Life

Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...

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Is Remarketing Self-Defeating?

Analytics Is Remarketing Self-Defeating?

7y Jim Sterne

Is Remarketing Self-Defeating?

When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...

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How Much for a New Customer?

Analytics How Much for a New Customer?

7y Jim Sterne

How Much for a New Customer?

At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...

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If (You Write a Good Hypothesis), Then (Good Things Happen)

Analytics If (You Write a Good Hypothesis), Then (Good Things Happen)

7y Jim Sterne

If (You Write a Good Hypothesis), Then (Good Thing...

In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...

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Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

Analytics Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

7y Jim Sterne

Data Visualization, Big Data, and the Quest for Be...

A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...

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True Detectives

Analytics True Detectives

7y Jim Sterne

True Detectives

There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...

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10 Ways to Make Reports Not Suck

Analytics 10 Ways to Make Reports Not Suck

7y Jim Sterne

10 Ways to Make Reports Not Suck

Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, inf...

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I Say It's "Daytah," You Say It's "Dahtah"

Analytics I Say It's "Daytah," You Say It's "Dahtah"

7y Jim Sterne

I Say It's "Daytah," You Say It's "Dahtah"

A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...

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Your Job Is Impossible

Analytics Your Job Is Impossible

7y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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Don't Give Them Data

Analytics Don't Give Them Data

7y Jim Sterne

Don't Give Them Data

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do ...

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Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

Analytics Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

7y Jim Sterne

Digital Analytics: Aliens, Asteroids, Dinosaurs, V...

A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...

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Don't Let Big Data Play Games With Your Brain

Analytics Don't Let Big Data Play Games With Your Brain

7y Jim Sterne

Don't Let Big Data Play Games With Your Brain

The next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...

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10 Things Not to Do as a Digital Analyst

Analytics 10 Things Not to Do as a Digital Analyst

7y Jim Sterne

10 Things Not to Do as a Digital Analyst

Here is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...

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Top 10 New Things to Measure on Your Website

Analytics Top 10 New Things to Measure on Your Website

8y Jim Sterne

Top 10 New Things to Measure on Your Website

An updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...

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The Difference Between Truth and Facts Is Vocabulary

Analytics The Difference Between Truth and Facts Is Vocabulary

8y Jim Sterne

The Difference Between Truth and Facts Is Vocabula...

In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Read More...

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Is It Cheaper to Keep Than Delete?

Analytics Is It Cheaper to Keep Than Delete?

8y Jim Sterne

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...

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Of 3 Minds on Privacy - and a Song

Analytics Of 3 Minds on Privacy - and a Song

8y Jim Sterne

Of 3 Minds on Privacy - and a Song

While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...

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Dumb Question Lunch Hour

Analytics Dumb Question Lunch Hour

8y Jim Sterne

Dumb Question Lunch Hour

We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...

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Love of Data: The Root of All Evil

Analytics Love of Data: The Root of All Evil

8y Jim Sterne

Love of Data: The Root of All Evil

The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...

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So, What Do You Do for a Living?

Analytics So, What Do You Do for a Living?

8y Jim Sterne

So, What Do You Do for a Living?

Examples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital...

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You Are Not Alone in the Analytics World

Analytics You Are Not Alone in the Analytics World

8y Jim Sterne

You Are Not Alone in the Analytics World

There are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...

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6 Truths I Hold To Be Self-Evident

Analytics 6 Truths I Hold To Be Self-Evident

8y Jim Sterne

6 Truths I Hold To Be Self-Evident

In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does...

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