googletag.cmd.push(function() { googletag.defineSlot('/32611537/ClickZ_Rezonence_1x1', [1, 1], 'div-gpt-ad-1489680592746-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });

Jim Sterne

Articles by this author

Take a Break for Goodness Sake

27 Feb 15 | Author | Data-Driven Marketing Marketing |

For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear.

Good and Bad vs. Right and Wrong

12 Feb 15 | Author | Actionable Analysis Analytics |

Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers?

Big Data: Simple as a Can of Soup

29 Jan 15 | Author | Data-Driven Marketing Marketing |

Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple?

Corporate Culture Dictates Big Data Value

15 Jan 15 | Author | Analytics Verifying Business Value |

There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on?

The Future of Online Advertising – Are We There Yet?

18 Dec 14 | Author | Data-Driven Marketing Marketing |

A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true?

Pages:1234567...26»
<