Be an Analytics Change Agent in 2014

Analytics Be an Analytics Change Agent in 2014

8y Jim Sterne

Be an Analytics Change Agent in 2014

Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...

View article
Conversion Optimization Prioritization

Analytics Conversion Optimization Prioritization

8y Jim Sterne

Conversion Optimization Prioritization

There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...

View article
Retiring Reports & Deleting Dashboards

Analytics Retiring Reports & Deleting Dashboards

8y Jim Sterne

Retiring Reports & Deleting Dashboards

Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...

View article
Get the latest analysis and reports delivered to your inbox daily
A New Marketing Metric: Personally Provided Information

Analytics A New Marketing Metric: Personally Provided Information

8y Jim Sterne

A New Marketing Metric: Personally Provided Inform...

The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...

View article
It's Too Late for Data Governance

Analytics It's Too Late for Data Governance

8y Jim Sterne

It's Too Late for Data Governance

The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...

View article
Persuading Senior Executives With Data

Analytics Persuading Senior Executives With Data

8y Jim Sterne

Persuading Senior Executives With Data

When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...

View article
Is It Wrong to Love Analytics This Much?

Analytics Is It Wrong to Love Analytics This Much?

8y Jim Sterne

Is It Wrong to Love Analytics This Much?

Digital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...

View article
What Machines Haven't Learned Yet

Analytics What Machines Haven't Learned Yet

8y Jim Sterne

What Machines Haven't Learned Yet

Machine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...

View article
Frequency Capping for the Love of God

Analytics Frequency Capping for the Love of God

8y Jim Sterne

Frequency Capping for the Love of God

For now, I just want one thing: the ability to turn off ads for a specific product. Read More...

View article
Getting People to Buy Less

Analytics Getting People to Buy Less

8y Jim Sterne

Getting People to Buy Less

What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...

View article
What to Measure? Start at the Top

Analytics What to Measure? Start at the Top

8y Jim Sterne

What to Measure? Start at the Top

Just because you can measure every online thing these days, should you? Read More...

View article
Digging for Data Diamonds

Analytics Digging for Data Diamonds

8y Jim Sterne

Digging for Data Diamonds

Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...

View article
How Do You Measure Transmedia?

Analytics How Do You Measure Transmedia?

8y Jim Sterne

How Do You Measure Transmedia?

Whoever has the definition wins a prize. Read More

View article
Mitch Joel Says Reboot, a Book Review

Analytics Mitch Joel Says Reboot, a Book Review

8y Jim Sterne

Mitch Joel Says Reboot, a Book Review

Do not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...

View article
$3.25 Million to Assess Audience Engagement

Analytics $3.25 Million to Assess Audience Engagement

8y Jim Sterne

$3.25 Million to Assess Audience Engagement

How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...

View article
Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

Analytics Dissuasion Marketing: OMG, RH.com, What Were You Thinking?

8y Jim Sterne

Dissuasion Marketing: OMG, RH.com, What Were You T...

How Restoration Hardware is killing trees...and its customer service at the same time. Read More...

View article
Profitable Newspaper: Hold the Presses!

Analytics Profitable Newspaper: Hold the Presses!

8y Jim Sterne

Profitable Newspaper: Hold the Presses!

How did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...

View article
All Models Are Wrong

Analytics All Models Are Wrong

8y Jim Sterne

All Models Are Wrong

We can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...

View article
Analytics Is Like Driving

Analytics Analytics Is Like Driving

9y Jim Sterne

Analytics Is Like Driving

When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Read Mor...

View article
That's Oddly Homologous

Analytics That's Oddly Homologous

9y Jim Sterne

That's Oddly Homologous

When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...

View article
Building Models on Quicksand

Analytics Building Models on Quicksand

9y Jim Sterne

Building Models on Quicksand

How often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...

View article
The Creative Mastermind and the Analytical Subordinate

Analytics The Creative Mastermind and the Analytical Subordinate

9y Jim Sterne

The Creative Mastermind and the Analytical Subordi...

How the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...

View article
When Privacy and Business Collide

Analytics When Privacy and Business Collide

9y Jim Sterne

When Privacy and Business Collide

The time has come where we have to define intellectual private property. Read More...

View article
Digital Metrics 2013 Quick Start Guide

Analytics Digital Metrics 2013 Quick Start Guide

9y Jim Sterne

Digital Metrics 2013 Quick Start Guide

Quickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Read More...

View article
Where's My Freakin' Data You [email protected]?

Analytics Where's My Freakin' Data You [email protected]?

9y Jim Sterne

Where's My Freakin' Data You [email protected]?

What is the value of my data? Read More

View article
Making Analysts Even More Indispensable

Analytics Making Analysts Even More Indispensable

9y Jim Sterne

Making Analysts Even More Indispensable

If you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better......

View article
It's Not an Exact Science

Analytics It's Not an Exact Science

9y Jim Sterne

It's Not an Exact Science

Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Read More...

View article
1 2 3 4 5