Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.
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When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place?
At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead.
In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability.
A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy.