Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleThere's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Read More...
View articleRemember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious b...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleWhen Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...
View articleDigital marketers share what they love about analytics and the industry in general, with columnist Jim Sterne. Read More...
View articleMachine learning is really, really powerful and it opens up new ways of doing analysis with Big Data. But, it cannot act alone. Read More...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleDo not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...
View articleHow the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...
View articleHow Restoration Hardware is killing trees...and its customer service at the same time. Read More...
View articleHow did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...
View articleWe can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...
View articleWhen there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Read Mor...
View articleWhen different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...
View articleHow often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...
View articleHow the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...
View articleThe time has come where we have to define intellectual private property. Read More...
View articleQuickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Read More...
View articleIf you set out to make your analytics team better and better, they will get better and keep getting better and finally, they will want to be better......
View articleMachine learning and big data heavy lifting do not depend on certainty, but on approximations. Read More...
View article