Disdain Data Diving

Analytics Disdain Data Diving

10y Jim Sterne

Disdain Data Diving

Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fa...

View article
Great Metrics Are in the Paycheck of the Beholder

Analytics Great Metrics Are in the Paycheck of the Beholder

10y Jim Sterne

Great Metrics Are in the Paycheck of the Beholder

How can you implement successful metrics to help you measure your success? Read More...

View article
Immeasurable Harm - Brand Out of Control

Analytics Immeasurable Harm - Brand Out of Control

10y Jim Sterne

Immeasurable Harm - Brand Out of Control

Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
The Analytics Doctors Are 'IN'

Analytics The Analytics Doctors Are 'IN'

10y Jim Sterne

The Analytics Doctors Are 'IN'

Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Read More...

View article
Watch Your Language

Analytics Watch Your Language

11y Jim Sterne

Watch Your Language

What is your company's language really saying about you? Read More

View article
Getting It Right Is a Moving Target

Analytics Getting It Right Is a Moving Target

11y Jim Sterne

Getting It Right Is a Moving Target

Learning how to find the optimal way to design a website for your target audience. Read More...

View article
Socially Inept Math

Analytics Socially Inept Math

11y Jim Sterne

Socially Inept Math

What is a quarter of a drink worth to you? Read More

View article
Event Horizon: Getting Elemental

Analytics Event Horizon: Getting Elemental

11y Jim Sterne

Event Horizon: Getting Elemental

What is the bare minimum of metrics? Where should you start measuring? Read More...

View article
Defining Success

Analytics Defining Success

11y Jim Sterne

Defining Success

You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plu...

View article
Your Investment in Measurement

Analytics Your Investment in Measurement

11y Jim Sterne

Your Investment in Measurement

Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Read More...

View article
Managing Large Testing Teams

Analytics Managing Large Testing Teams

11y Jim Sterne

Managing Large Testing Teams

Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Read More...

View article
Marketing Analytics Maturity

Analytics Marketing Analytics Maturity

11y Jim Sterne

Marketing Analytics Maturity

Marketing analytics is not just about competitive advantage, but also being a responsible adult. Read More...

View article
Count Your Blessings

Analytics Count Your Blessings

11y Jim Sterne

Count Your Blessings

Five key performance indicators that will track the metrics behind the real meaning of business this year. Read More...

View article
How Much Is a Social Media Participant Worth?

Analytics How Much Is a Social Media Participant Worth?

11y Jim Sterne

How Much Is a Social Media Participant Worth?

If you guessed 29 cents, you're right and wrong. Here's why. Read More...

View article
Courting Customer Disclosure

Analytics Courting Customer Disclosure

11y Jim Sterne

Courting Customer Disclosure

The seven-level process of giving control to your customers. Read More...

View article
Thinking About Thinking

Analytics Thinking About Thinking

11y Jim Sterne

Thinking About Thinking

Marketing analytics managers must understand the difference between interesting information and insightful analysis. Here's where to begin. Read More...

View article
That's a Really Good Question

Analytics That's a Really Good Question

11y Jim Sterne

That's a Really Good Question

To be competitive, your job is to hire, train, and lead people so they will ask good questions. Read More...

View article
Please Let Me Opt Out

Analytics Please Let Me Opt Out

11y Jim Sterne

Please Let Me Opt Out

Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Read More...

View article
The Eye of the Beholder

Analytics The Eye of the Beholder

11y Jim Sterne

The Eye of the Beholder

Tune out the voices in your head and tune in to your customer's voice to find out their needs. Read More...

View article
Wanted: Marketing Mutants

Analytics Wanted: Marketing Mutants

11y Jim Sterne

Wanted: Marketing Mutants

We need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas ou...

View article
Personally Personalized Ads

Analytics Personally Personalized Ads

11y Jim Sterne

Personally Personalized Ads

Mass customization does not spell certain death for analytics. Quite the opposite. Read More...

View article
Don't Hurt Their Feelings

Analytics Don't Hurt Their Feelings

11y Jim Sterne

Don't Hurt Their Feelings

When measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...

View article
Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics

Analytics Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics

11y Jim Sterne

Old Spice Guy - Ridiculously Handsome, Ridiculous ...

Going viral requires amazing creative and a concept that is appealing across many segments. Read More...

View article
Stick to Your Story

Analytics Stick to Your Story

11y Jim Sterne

Stick to Your Story

A look at how people respond to levels of numerical detail vs. emotional pleas. Read More...

View article
What if the Analyst Ran the Show?

Analytics What if the Analyst Ran the Show?

11y Jim Sterne

What if the Analyst Ran the Show?

If analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Read More...

View article
Nonprofits Profit From Web Analytics Volunteers

Analytics Nonprofits Profit From Web Analytics Volunteers

12y Jim Sterne

Nonprofits Profit From Web Analytics Volunteers

Two nonprofit projects - Analysis Exchange and Web Analytics Without Borders - are clear indicators that Web analytics as an industry is valuable, gro...

View article
Change the Message for the Medium

Analytics Change the Message for the Medium

12y Jim Sterne

Change the Message for the Medium

With hundreds of ways to get your message in front of prospective customers, which ones work best for you? Read More...

View article
1 2 3 4 5