Disdain Data Diving
Analytics

Disdain Data Diving

13y Jim Sterne

Disdain Data Diving

Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fa...

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Great Metrics Are in the Paycheck of the Beholder
Analytics

Great Metrics Are in the Paycheck of the Beholder

13y Jim Sterne

Great Metrics Are in the Paycheck of the Beholder

How can you implement successful metrics to help you measure your success? Read More...

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Immeasurable Harm - Brand Out of Control
Analytics

Immeasurable Harm - Brand Out of Control

13y Jim Sterne

Immeasurable Harm - Brand Out of Control

Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Read More...

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The Analytics Doctors Are 'IN'
Analytics

The Analytics Doctors Are 'IN'

13y Jim Sterne

The Analytics Doctors Are 'IN'

Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Read More...

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Watch Your Language
Analytics

Watch Your Language

13y Jim Sterne

Watch Your Language

What is your company's language really saying about you? Read More

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Getting It Right Is a Moving Target
Analytics

Getting It Right Is a Moving Target

13y Jim Sterne

Getting It Right Is a Moving Target

Learning how to find the optimal way to design a website for your target audience. Read More...

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Socially Inept Math
Analytics

Socially Inept Math

13y Jim Sterne

Socially Inept Math

What is a quarter of a drink worth to you? Read More

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Event Horizon: Getting Elemental
Analytics

Event Horizon: Getting Elemental

13y Jim Sterne

Event Horizon: Getting Elemental

What is the bare minimum of metrics? Where should you start measuring? Read More...

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Defining Success
Analytics

Defining Success

13y Jim Sterne

Defining Success

You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plu...

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Your Investment in Measurement
Analytics

Your Investment in Measurement

13y Jim Sterne

Your Investment in Measurement

Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Read More...

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Managing Large Testing Teams
Analytics

Managing Large Testing Teams

13y Jim Sterne

Managing Large Testing Teams

Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Read More...

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Marketing Analytics Maturity
Analytics

Marketing Analytics Maturity

13y Jim Sterne

Marketing Analytics Maturity

Marketing analytics is not just about competitive advantage, but also being a responsible adult. Read More...

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Count Your Blessings
Analytics

Count Your Blessings

13y Jim Sterne

Count Your Blessings

Five key performance indicators that will track the metrics behind the real meaning of business this year. Read More...

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How Much Is a Social Media Participant Worth?
Analytics

How Much Is a Social Media Participant Worth?

13y Jim Sterne

How Much Is a Social Media Participant Worth?

If you guessed 29 cents, you're right and wrong. Here's why. Read More...

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Courting Customer Disclosure
Analytics

Courting Customer Disclosure

13y Jim Sterne

Courting Customer Disclosure

The seven-level process of giving control to your customers. Read More...

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Thinking About Thinking
Analytics

Thinking About Thinking

13y Jim Sterne

Thinking About Thinking

Marketing analytics managers must understand the difference between interesting information and insightful analysis. Here's where to begin. Read More...

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That's a Really Good Question
Analytics

That's a Really Good Question

13y Jim Sterne

That's a Really Good Question

To be competitive, your job is to hire, train, and lead people so they will ask good questions. Read More...

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Please Let Me Opt Out
Analytics

Please Let Me Opt Out

14y Jim Sterne

Please Let Me Opt Out

Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Read More...

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The Eye of the Beholder
Analytics

The Eye of the Beholder

14y Jim Sterne

The Eye of the Beholder

Tune out the voices in your head and tune in to your customer's voice to find out their needs. Read More...

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Wanted: Marketing Mutants
Analytics

Wanted: Marketing Mutants

14y Jim Sterne

Wanted: Marketing Mutants

We need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas ou...

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Personally Personalized Ads
Analytics

Personally Personalized Ads

14y Jim Sterne

Personally Personalized Ads

Mass customization does not spell certain death for analytics. Quite the opposite. Read More...

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Don't Hurt Their Feelings
Analytics

Don't Hurt Their Feelings

14y Jim Sterne

Don't Hurt Their Feelings

When measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...

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Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics
Analytics

Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics

14y Jim Sterne

Old Spice Guy - Ridiculously Handsome, Ridiculous ...

Going viral requires amazing creative and a concept that is appealing across many segments. Read More...

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Stick to Your Story
Analytics

Stick to Your Story

14y Jim Sterne

Stick to Your Story

A look at how people respond to levels of numerical detail vs. emotional pleas. Read More...

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What if the Analyst Ran the Show?
Analytics

What if the Analyst Ran the Show?

14y Jim Sterne

What if the Analyst Ran the Show?

If analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Read More...

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Nonprofits Profit From Web Analytics Volunteers
Analytics

Nonprofits Profit From Web Analytics Volunteers

14y Jim Sterne

Nonprofits Profit From Web Analytics Volunteers

Two nonprofit projects - Analysis Exchange and Web Analytics Without Borders - are clear indicators that Web analytics as an industry is valuable, gro...

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Change the Message for the Medium
Analytics

Change the Message for the Medium

14y Jim Sterne

Change the Message for the Medium

With hundreds of ways to get your message in front of prospective customers, which ones work best for you? Read More...

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