You may be comfortable with Web analytics and the customer satisfaction results it provides. But now it's time to dig into the sentiment analysis syst...
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View articleAnalytics can be the key to your career success. Just be sure you follow these tips on how to use them with finesse. Read More...
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View articleAnd keeping an eye on the junction of electronic communication (the cool tech stuff), the ability to measure all of it (the analytics stuff), and cust...
View articleJuggling the expectations of senior managers from different departments isn't easy. To grow your practice, see search as others see it. Read More...
View articleWhat customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how...
View articleEmail is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you sho...
View articleWeb Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer an...
View articlePopular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to suc...
View articlePeppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial,...
View articleTelevision, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its s...
View articleUPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...
View articleJim recently spent two weeks in Deutschland and felt a gentle tipping of the European scales. The buzz he hears is that Germany is moving faster towar...
View articleWhat happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...
View articleConsultant Jim Sterne doesn't just get mad when he's subjected to poor customer service online...he gets downright poetic. Read the ClickZ bard waxing...
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