Sentimental Journey
Analytics

Sentimental Journey

14y Jim Sterne

Sentimental Journey

You may be comfortable with Web analytics and the customer satisfaction results it provides. But now it's time to dig into the sentiment analysis syst...

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Don't Buy This Book
Analytics

Don't Buy This Book

14y Jim Sterne

Don't Buy This Book

Do you need the new book "Social Media Metrics"? Here are some straightforward facts to help you decide. Read More...

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A Call for Low-Hanging Fish
Analytics

A Call for Low-Hanging Fish

14y Jim Sterne

A Call for Low-Hanging Fish

What types of introductory, test-and-measure, optimization activities would you recommend to a neophyte? We must teach them to fish. Read More...

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Web Metrics Consulting Pyramid
Analytics

Web Metrics Consulting Pyramid

14y Jim Sterne

Web Metrics Consulting Pyramid

It's important to know which types of measurement consultants you should have in your employ. Here's a list of the most important. Read More...

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Being Indispensible by the Numbers
Analytics

Being Indispensible by the Numbers

14y Jim Sterne

Being Indispensible by the Numbers

Analytics can be the key to your career success. Just be sure you follow these tips on how to use them with finesse. Read More...

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It Takes a Village
Analytics

It Takes a Village

14y Jim Sterne

It Takes a Village

What talents are needed to get a company to shift from gut driven to data driven in digital marketing? Read More...

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Understanding Online Marketing Metrics Without the Math
Analytics

Understanding Online Marketing Metrics Without the Math

14y Jim Sterne

Understanding Online Marketing Metrics Without the...

And keeping an eye on the junction of electronic communication (the cool tech stuff), the ability to measure all of it (the analytics stuff), and cust...

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Communicating Search Success
Conference Coverage

Communicating Search Success

14y Jim Sterne

Communicating Search Success

Juggling the expectations of senior managers from different departments isn't easy. To grow your practice, see search as others see it. Read More...

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Social Media Metrics, How to Measure and Optimize Your Marketing Investment
Social

Social Media Metrics, How to Measure and Optimize Your Marketing Investment

15y Jim Sterne

Social Media Metrics, How to Measure and Optimize ...

What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how...

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Advanced Email Marketing
Email

Advanced Email Marketing

15y Jim Sterne

Advanced Email Marketing

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you sho...

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Web Metrics, Proven Methods for Measuring Web Site Success
Analytics

Web Metrics, Proven Methods for Measuring Web Site Success

15y Jim Sterne

Web Metrics, Proven Methods for Measuring Web Site...

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer an...

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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Marketing

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy,...

15y Jim Sterne

World Wide Web Marketing: Integrating the Web into...

Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to suc...

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Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition
Analytics

Customer Service on the Internet: Customer Support, Direct Marketing, and U...

15y Jim Sterne

Customer Service on the Internet: Customer Support...

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial,...

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What Makes People Click: Advertising on the Web
Analytics

What Makes People Click: Advertising on the Web

15y Jim Sterne

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its s...

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Calif. Court Slams Spammers
Media

Calif. Court Slams Spammers

22y Jim Sterne

Calif. Court Slams Spammers

UPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...

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The Surprise of Germany
Marketing

The Surprise of Germany

25y Jim Sterne

The Surprise of Germany

Jim recently spent two weeks in Deutschland and felt a gentle tipping of the European scales. The buzz he hears is that Germany is moving faster towar...

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Sidestepping Disintermediation
Media

Sidestepping Disintermediation

25y Jim Sterne

Sidestepping Disintermediation

What happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...

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Ode To Customer Service
Marketing

Ode To Customer Service

25y Jim Sterne

Ode To Customer Service

Consultant Jim Sterne doesn't just get mad when he's subjected to poor customer service online...he gets downright poetic. Read the ClickZ bard waxing...

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