A Call to Arms for Marketers
Marketing

A Call to Arms for Marketers

11y Jim Taschetta

A Call to Arms for Marketers

Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Read More...

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CMO Survival Guide
Ecommerce

CMO Survival Guide

11y Jim Taschetta

CMO Survival Guide

A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Read More...

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Why CMOs Need to Own Product Development
Ecommerce

Why CMOs Need to Own Product Development

11y Jim Taschetta

Why CMOs Need to Own Product Development

The marketer is no longer the primary shaper of the brand. Consumers are now in control. Read More...

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A CMO's 6 Tests for Evaluating Effective Marketing Programs
Ecommerce

A CMO's 6 Tests for Evaluating Effective Marketing Programs

11y Jim Taschetta

A CMO's 6 Tests for Evaluating Effective Marketing...

A primer for determining if a customer incentive is truly adding value to your business. Read More...

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Why Gift Marketing Is the Next Big Thing
CPG

Why Gift Marketing Is the Next Big Thing

11y Jim Taschetta

Why Gift Marketing Is the Next Big Thing

By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...

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