Video Is Lifeblood of Li-Ning’s ‘New China’ Sneaker Launch
Video-centric Beijing brand sells online only.
Articles by this author
Union Bank Offers Online Parts for Build-Your-Own TV Ads
In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users vote on their favorites, and the two to three most popular mashup spots will air on TV in January.
Kibbles ‘n Bits Unveils 8-Bit Facebook Game for Dog Lovers
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
LA Tourism Goes Social, Hooks Up With Savvy Locals
Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles area.
Unilever Embraces Carrotmob for Online Cause Marketing
Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever.
