Video-centric Beijing brand sells online only.
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In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users vote on their favorites, and the two to three most popular mashup spots will air on TV in January.
Riding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bit game.
Social connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles area.
Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever.