Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Marketing

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

12y Joan Voight

Digital Mad Woman: aQuantive VP Maggie Boyer Finch

Finch felt like "god's messenger" of digital measurement and data. Read More...

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Digital Mad Man: Razorfish Co-founder Jeffery Dachis
Marketing

Digital Mad Man: Razorfish Co-founder Jeffery Dachis

12y Joan Voight

Digital Mad Man: Razorfish Co-founder Jeffery Dach...

The third in a series on the early days of dot-com boom days of digital agencies. Read More...

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Digital Mad Man: Modem Media Founder G.M. O'Connell
Trends

Digital Mad Man: Modem Media Founder G.M. O'Connell

12y Joan Voight

Digital Mad Man: Modem Media Founder G.M. O'Connel...

O'Connell and fellow Modem founders were the "preppies of Fairfield County." Read More...

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Digital Mad Man: Jonathan Nelson, Organic
Marketing

Digital Mad Man: Jonathan Nelson, Organic

12y Joan Voight

Digital Mad Man: Jonathan Nelson, Organic

The first of a series on the men and women of the '90s who started the digital ad revolution. Read More...

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Sony and Firstborn Marry Gadgets to Movies, Games
Media

Sony and Firstborn Marry Gadgets to Movies, Games

12y Joan Voight

Sony and Firstborn Marry Gadgets to Movies, Games

Inside Sony's "make.believe" campaign with its agency Firstborn. Read More...

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Augmented Reality Puts Twitter on Steroids for Taco Bell
Media

Augmented Reality Puts Twitter on Steroids for Taco Bell

12y Joan Voight

Augmented Reality Puts Twitter on Steroids for Tac...

Doritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Read More...

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Ad Seller 'Guarantees': Innovation or Gimmick?
Media

Ad Seller 'Guarantees': Innovation or Gimmick?

12y Joan Voight

Ad Seller 'Guarantees': Innovation or Gimmick?

Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Social

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

12y Joan Voight

Forget Twitter Fans, China's Tencent Wants U.S. Br...

English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...

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China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Social

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

12y Joan Voight

China's Tencent Enters U.S. With Twitter Rival, Fa...

Weibo gets English version, starts building games for Facebook. Read More...

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AKQA's James Hilton: Why France Is a Digital Tastemaker
Marketing

AKQA's James Hilton: Why France Is a Digital Tastemaker

12y Joan Voight

AKQA's James Hilton: Why France Is a Digital Taste...

AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Read More...

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Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
Social

Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies

12y Joan Voight

Local Deli Zingerman's Uses Facebook, Bacon to Win...

A $40M empire strives for online version of physical store experiences. Read More...

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Facebook IPO Will Be Lucky Win for IPG, But What About WPP?
Marketing

Facebook IPO Will Be Lucky Win for IPG, But What About WPP?

12y Joan Voight

Facebook IPO Will Be Lucky Win for IPG, But What A...

A look at the uneven venture investments of ad holding companies. Read More...

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Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony
Marketing

Firstborn's Dan LaCivita: Coming of Age With Dentsu, Sony

12y Joan Voight

Firstborn's Dan LaCivita: Coming of Age With Dents...

Founded as a digital production house 12 years ago, Firstborn has matured seemingly overnight into a full-service digital agency. Read More...

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How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook
Social

How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook

12y Joan Voight

How Wine Brands Chase Women With Wit, Crowdsourcin...

Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products. Read More...

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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Automotive

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

12y Joan Voight

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...

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RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner
Automotive

RelayRides' Shelby Clark: Why GM Became Our Ride-Sharing Partner

12y Joan Voight

RelayRides' Shelby Clark: Why GM Became Our Ride-S...

For auto marketers, a lesson in how to play nicely with disruptors. Read More...

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Why Millennials Are Bored With Sexy Cars
Automotive

Why Millennials Are Bored With Sexy Cars

12y Joan Voight

Why Millennials Are Bored With Sexy Cars

How digital tech is turning American car culture upside down. Read More...

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Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson
Social

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

12y Joan Voight

Twitter Rivalry: Goodby's Geiger vs. Wieden's Glee...

The Twitter lives of two digital execs. Read More...

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PJ Pereira: How a Branded 'Social Film' Hooked Gamers
Media

PJ Pereira: How a Branded 'Social Film' Hooked Gamers

12y Joan Voight

PJ Pereira: How a Branded 'Social Film' Hooked Gam...

Co-founder of Pereira & O'Dell discusses a recent video effort for Intel and Toshiba that took on a life of its own. Read More...

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Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies
Marketing

Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies

12y Joan Voight

Eleven's Courtney Buechert: Speed is Currency for ...

Indie San Francisco agency and Apple agency recently took a gamble on video. Read More...

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Lenovo Defies Gravity With YouTube Space Lab Contest
Media

Lenovo Defies Gravity With YouTube Space Lab Contest

12y Joan Voight

Lenovo Defies Gravity With YouTube Space Lab Conte...

A bid to become a top-of-mind tech brand among youth. Read More...

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Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Marketing

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

13y Joan Voight

Questions for Matt Spiegel, Digital Agency Vet and...

Spiegel discusses making the jump from OMG Digital to games startup. Read More...

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AKQA, Audi Tap Driver Frustration With Real-Time Index
Automotive

AKQA, Audi Tap Driver Frustration With Real-Time Index

13y Joan Voight

AKQA, Audi Tap Driver Frustration With Real-Time I...

Partnership with MIT lab leads to unique branded data visualization project. Read More...

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Retrevo Mobile App Aims to be the New Sales Clerk
Media

Retrevo Mobile App Aims to be the New Sales Clerk

13y Joan Voight

Retrevo Mobile App Aims to be the New Sales Clerk

Firm is in talks with big-box chains to offer in-store mobile users real time product buzz. Read More...

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YouTube, JWT Collaborate on Branded Game for Zyrtec
Media

YouTube, JWT Collaborate on Branded Game for Zyrtec

13y Joan Voight

YouTube, JWT Collaborate on Branded Game for Zyrte...

An online scavenger game attracts 1.5 million views within three weeks. Read More...

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3 Months After GSI Buy, eBay Expands Digital Agencies
Marketing

3 Months After GSI Buy, eBay Expands Digital Agencies

13y Joan Voight

3 Months After GSI Buy, eBay Expands Digital Agenc...

GSI Commerce is growing its marketing offerings and winning new business. Read More...

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Tom Brady and Ugg Treat Video as the New TV
Media

Tom Brady and Ugg Treat Video as the New TV

13y Joan Voight

Tom Brady and Ugg Treat Video as the New TV

What’s the difference between an online video and a TV commercial? Not much. Read More...

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