Gallup: Aim Social Media Marketing at Loyalists, Not Prospects
Social

Gallup: Aim Social Media Marketing at Loyalists, Not Prospects

13y Joan Voight

Gallup: Aim Social Media Marketing at Loyalists, N...

Brands should letting existing fans spread the gospel on Facebook, Twitter and other platforms. Read More...

View article
U.S. Agencies Scoop Up Digital Talent From China
Marketing

U.S. Agencies Scoop Up Digital Talent From China

13y Joan Voight

U.S. Agencies Scoop Up Digital Talent From China

Shops look to mainland China and Hong Kong for skills and global perspective. Read More...

View article
W+K Connects Coke, Target to Mobile Tech Startups
Marketing

W+K Connects Coke, Target to Mobile Tech Startups

13y Joan Voight

W+K Connects Coke, Target to Mobile Tech Startups

Brands commit mentors in expansion of two-year-old incubator. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Wieden+Kennedy Shanghai: Social Media Darling
Social

Wieden+Kennedy Shanghai: Social Media Darling

13y Joan Voight

Wieden+Kennedy Shanghai: Social Media Darling

Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Read More...

View article
Tribal DDB Shanghai: Giving Branding a Digital Core
Marketing

Tribal DDB Shanghai: Giving Branding a Digital Core

13y Joan Voight

Tribal DDB Shanghai: Giving Branding a Digital Cor...

Second in a series on Shanghai-based digital agencies. Read More...

View article
AKQA Shanghai: Tapping Social, Cultural Traditions
Marketing

AKQA Shanghai: Tapping Social, Cultural Traditions

13y Joan Voight

AKQA Shanghai: Tapping Social, Cultural Traditions

First in a three-part series about digital marketing agencies in Shanghai. Read More...

View article
Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

13y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

View article
How YouTube Used Obama Chat to Build Brand
Marketing

How YouTube Used Obama Chat to Build Brand

13y Joan Voight

How YouTube Used Obama Chat to Build Brand

YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...

View article
Levi’s Community Finds Mentors for Millennials
Marketing

Levi’s Community Finds Mentors for Millennials

13y Joan Voight

Levi’s Community Finds Mentors for Millennials

A website pairs young women with "ambassdors" in several fields, but is off to a slow start. Read More...

View article
Papa John’s Pizza Contest Pairs Social Media and R&D
Social

Papa John’s Pizza Contest Pairs Social Media and R&D

14y Joan Voight

Papa John’s Pizza Contest Pairs Social Media and R...

Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Read More...

View article
Gallo Taps Social Media For Tequila Tour
Social

Gallo Taps Social Media For Tequila Tour

14y Joan Voight

Gallo Taps Social Media For Tequila Tour

Latest example of a large marketer using a branded tour in conjunction with social media. Read More...

View article
Health Marketers Drag Feet as Patients Flock to Social Media
Media

Health Marketers Drag Feet as Patients Flock to Social Media

14y Joan Voight

Health Marketers Drag Feet as Patients Flock to So...

The experience of two health-related properties suggests that advertiser interest has not kept pace with traffic to online communities. Read More...

View article
Detroit Buys Digital Media in More Places
Media

Detroit Buys Digital Media in More Places

18y Joan Voight

Detroit Buys Digital Media in More Places

What's really behind Yahoo's auto warning? Carmakers are reaching beyond portals as they boosts online budgets. Read More...

View article