eBay's Second Affiliate Program
Marketing

eBay's Second Affiliate Program

23y Joel Gehman

eBay's Second Affiliate Program

eBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...

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Vendor Spotlight: My Affiliate Program
Marketing

Vendor Spotlight: My Affiliate Program

23y Joel Gehman

Vendor Spotlight: My Affiliate Program

Joel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...

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How Did We Get Here?
Marketing

How Did We Get Here?

23y Joel Gehman

How Did We Get Here?

Just like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...

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Update: Exclusivity Still Sucks
Marketing

Update: Exclusivity Still Sucks

23y Joel Gehman

Update: Exclusivity Still Sucks

If you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...

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Performance Manifesto
Marketing

Performance Manifesto

23y Joel Gehman

Performance Manifesto

The performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...

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Conference Journal: AffiliateFORCE/2001
Marketing

Conference Journal: AffiliateFORCE/2001

23y Joel Gehman

Conference Journal: AffiliateFORCE/2001

Did you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...

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The Rise of E-Brokers
Marketing

The Rise of E-Brokers

23y Joel Gehman

The Rise of E-Brokers

These days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers --...

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Three Big Reality Checks
Marketing

Three Big Reality Checks

23y Joel Gehman

Three Big Reality Checks

There's a lot to be learned from looking at inbound links, Web reach, and affiliate activity. But Joel's evaluation of affiliate network providers mak...

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Market-Share Update: Affiliate Marketing on the Move
Marketing

Market-Share Update: Affiliate Marketing on the Move

23y Joel Gehman

Market-Share Update: Affiliate Marketing on the Mo...

Affiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...

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Affiliate Marketing Meets the Channel
Marketing

Affiliate Marketing Meets the Channel

23y Joel Gehman

Affiliate Marketing Meets the Channel

After five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...

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Treat Me Right
Marketing

Treat Me Right

23y Joel Gehman

Treat Me Right

Running a successful affiliate program means managing lots of details that collectively make a huge difference. And Joel's research indicates that mer...

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More Outsourcers Who Rule From A to Z
Marketing

More Outsourcers Who Rule From A to Z

23y Joel Gehman

More Outsourcers Who Rule From A to Z

There's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...

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Will Outsourcers Rule?
Marketing

Will Outsourcers Rule?

23y Joel Gehman

Will Outsourcers Rule?

There are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...

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Re-Intermediation: The Year of the Network
Marketing

Re-Intermediation: The Year of the Network

23y Joel Gehman

Re-Intermediation: The Year of the Network

Once upon a time, the web was all about cutting out the middleman, eliminating inefficiencies, and empowering the masses. It was to be a disintermedia...

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Affiliate Marketing for Nonprofits
Marketing

Affiliate Marketing for Nonprofits

23y Joel Gehman

Affiliate Marketing for Nonprofits

Giving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...

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The Best Is Yet to Come
Marketing

The Best Is Yet to Come

23y Joel Gehman

The Best Is Yet to Come

While a few dot-coms are closing up shop, affiliate marketing looks to be well established among the Top 100 web sites. Take a look at how the web's t...

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Build Your Own Network
Marketing

Build Your Own Network

23y Joel Gehman

Build Your Own Network

In setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...

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What Sells?
Marketing

What Sells?

23y Joel Gehman

What Sells?

You've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...

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Choosing an Affiliate Network Provider
Marketing

Choosing an Affiliate Network Provider

24y Joel Gehman

Choosing an Affiliate Network Provider

The arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...

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Affiliate Marketing Resources
Marketing

Affiliate Marketing Resources

24y Joel Gehman

Affiliate Marketing Resources

So you've established an affiliate marketing program. Great. But how to get it going? Joel covers some of the best ways to get your program jump-start...

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Where the Web Site Builders Are
Marketing

Where the Web Site Builders Are

24y Joel Gehman

Where the Web Site Builders Are

The web consists of roughly 7.5 million active web sites, all in the potential affiliate pool. That makes for a huge market, but many merchants may be...

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B2B Marketplaces: Super Affiliates?
Marketing

B2B Marketplaces: Super Affiliates?

24y Joel Gehman

B2B Marketplaces: Super Affiliates?

Affiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...

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Benchmarking: What's Enough?
Marketing

Benchmarking: What's Enough?

24y Joel Gehman

Benchmarking: What's Enough?

Affiliate marketers want benchmarking information and ask questions like: Do I have enough affiliates? Am I growing fast enough? Am I driving enough r...

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Developing Affiliate Relationships
Marketing

Developing Affiliate Relationships

24y Joel Gehman

Developing Affiliate Relationships

It's much more fun to brag about the size of your affiliate network, but really, who cares? When you talk to fellow affiliate marketers, it's more int...

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What is Affiliate Marketing?
Marketing

What is Affiliate Marketing?

24y Joel Gehman

What is Affiliate Marketing?

Joel moderated a panel on product placement at IIR's Online Affiliates conference last week. What struck him the most was the incredible demand for ju...

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Paying for What You Get
Marketing

Paying for What You Get

24y Joel Gehman

Paying for What You Get

AdKnowledge recently made a startling observation: On average, across multiple advertisers and campaigns tracked over the previous six months, there w...

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Getting Affiliates to Promote YOU
Marketing

Getting Affiliates to Promote YOU

24y Joel Gehman

Getting Affiliates to Promote YOU

You'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...

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