eBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...
View articleJoel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution'...
View articleJust like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleDid you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...
View articleThese days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers --...
View articleThere's a lot to be learned from looking at inbound links, Web reach, and affiliate activity. But Joel's evaluation of affiliate network providers mak...
View articleAffiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners,...
View articleAfter five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...
View articleRunning a successful affiliate program means managing lots of details that collectively make a huge difference. And Joel's research indicates that mer...
View articleThere's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleOnce upon a time, the web was all about cutting out the middleman, eliminating inefficiencies, and empowering the masses. It was to be a disintermedia...
View articleGiving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...
View articleWhile a few dot-coms are closing up shop, affiliate marketing looks to be well established among the Top 100 web sites. Take a look at how the web's t...
View articleIn setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleThe arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...
View articleSo you've established an affiliate marketing program. Great. But how to get it going? Joel covers some of the best ways to get your program jump-start...
View articleThe web consists of roughly 7.5 million active web sites, all in the potential affiliate pool. That makes for a huge market, but many merchants may be...
View articleAffiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...
View articleAffiliate marketers want benchmarking information and ask questions like: Do I have enough affiliates? Am I growing fast enough? Am I driving enough r...
View articleIt's much more fun to brag about the size of your affiliate network, but really, who cares? When you talk to fellow affiliate marketers, it's more int...
View articleJoel moderated a panel on product placement at IIR's Online Affiliates conference last week. What struck him the most was the incredible demand for ju...
View articleAdKnowledge recently made a startling observation: On average, across multiple advertisers and campaigns tracked over the previous six months, there w...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
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