Bumbled PPC News, Conspiracy Theories, and the Future of PPC

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7y John A. Lee

Bumbled PPC News, Conspiracy Theories, and the Fut...

Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Search Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

7y John A. Lee

Crowded SERPs, Top-Heavy Ad Positions, and What It...

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...

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Remarketing Platform Bill of Rights: Simplicity Matters

Search Remarketing Platform Bill of Rights: Simplicity Matters

7y John A. Lee

Remarketing Platform Bill of Rights: Simplicity Ma...

As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - w...

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What Does the Future Hold for AdWords Editor?

Search What Does the Future Hold for AdWords Editor?

7y John A. Lee

What Does the Future Hold for AdWords Editor?

If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Search Fake It Till You Make It: Buying Premium Placements on the Google Display Network

7y John A. Lee

Fake It Till You Make It: Buying Premium Placement...

Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...

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Are Twitter Ads on the Verge of a Feature Development Boom?

Paid Search Are Twitter Ads on the Verge of a Feature Development Boom?

7y John A. Lee

Are Twitter Ads on the Verge of a Feature Developm...

Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions f...

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Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

Paid Search Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

8y John A. Lee

Warning: Ignore These 3 Core Geo-Targeting Aspects...

These 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Rea...

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Control the Chaos With Affiliate Partners in PPC

Search Control the Chaos With Affiliate Partners in PPC

8y John A. Lee

Control the Chaos With Affiliate Partners in PPC

At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...

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Twitter Ads Have Come a Long Way, Baby

Search Twitter Ads Have Come a Long Way, Baby

8y John A. Lee

Twitter Ads Have Come a Long Way, Baby

Twitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...

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How to Build a Smart B2B LinkedIn Ads Campaign

Search How to Build a Smart B2B LinkedIn Ads Campaign

8y John A. Lee

How to Build a Smart B2B LinkedIn Ads Campaign

LinkedIn Ads is far from perfect, but the potential for B2B advertisers to lock on to potential customers with laser-focused targeting is a big deal. ...

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