Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world.
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As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace.
As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't?
If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply chosen not to.
Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns.