StarMedia Network Sells Internet Assets
Media

StarMedia Network Sells Internet Assets

22y John Day

StarMedia Network Sells Internet Assets

The former highflying Alley portal sells off its flagship assets in order to focus solely on wireless markets. Read More...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

On the ClickZ Forum they're delving ever deeper into the nuances of email marketing. What works best, e-zine ads or regular old list rental? I-Adverti...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

Email marketing took center stage in the ClickZ Forum. Can its effectiveness be blunted by marketers' heavy- handedness? Bespoke marketing grabbed the...

View article
Get the latest analysis and reports delivered to your inbox daily
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

ClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

ClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

ClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

ClickZ Forum members focused on the what-ifs of internet access through TV. TV/set-top boxes, anyone? The Internet Advertising group covered ad placem...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

ClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

It was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

I-Advertising lacked its usual je ne sais quoi this week. Affiliates and how to handle them grasped the attention of several members a week ago but th...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

Wired Digital's Rick Boyce signed in as I-Advertising's guest moderator, raising the issue of click suppression on ads served via third parties. The l...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

Kim O'Connor called I-Advertising members' attention to a growing problem -- "banners that when clicked the visitor cannot hit the back button and go ...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

More bitching about banner blocking software What is it that surfers have against banner ads? It might not be the advertising that's the issue, but th...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

Nothing gets the adrenaline pumping like a perceived threat to one's livelihood, which may explain the flurry of I-Advertising posts about the legalit...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

John Day's weekly round-up of the discussion list buzz. This week: Third-party ad serving, eMarketer's report, and where are all those high CPMs? Read...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

Top story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

A number of issues were visited and re-visited on industry discussion lists last week. Read More...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

A mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

Paid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...

View article
What's The Buzz?
Marketing

What's The Buzz?

25y John Day

What's The Buzz?

More shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...

View article
What's the Buzz?
Marketing

What's the Buzz?

25y John Day

What's the Buzz?

Editor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...

View article
Juno Adds Advertising Patents
Media

Juno Adds Advertising Patents

25y John Day

Juno Adds Advertising Patents

Internet provider and free e-mail pioneer Juno Online Services L.P. said Monday it has been awarded twonew Internet patents for interactive ad schedul...

View article
USWeb Names Senior Creative Director in NY Office
Media

USWeb Names Senior Creative Director in NY Office

25y John Day

USWeb Names Senior Creative Director in NY Office

USWeb Corp. named Mark Silber as partner andsenior creative director in its New York office, overseeing all creativecomponents of client engagements a...

View article