Ask the Digital Marketing Experts: What’s Up in 2015?
Search

Ask the Digital Marketing Experts: What’s Up in 2015?

9y John Gagnon

Ask the Digital Marketing Experts: What’s Up in 20...

A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Read More...

View article
Words That Work for the Holiday Travel Season
Paid Search

Words That Work for the Holiday Travel Season

10y John Gagnon

Words That Work for the Holiday Travel Season

Here are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...

View article
10 Tips for Winning With Bing Product Ads
Paid Search

10 Tips for Winning With Bing Product Ads

10y John Gagnon

10 Tips for Winning With Bing Product Ads

The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...

View article
Get the latest analysis and reports delivered to your inbox daily
Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]
Conference Coverage

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

View article
Get Vertical-Specific With PPC Timing and Device Targeting
Paid Search

Get Vertical-Specific With PPC Timing and Device Targeting

10y John Gagnon

Get Vertical-Specific With PPC Timing and Device T...

A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine th...

View article
Search Trends Vary by Device During Different Times of Day [Study]
Paid Search

Search Trends Vary by Device During Different Times of Day [Study]

10y John Gagnon

Search Trends Vary by Device During Different Time...

A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...

View article
Father’s Day, Steakhouses, and Getting Your Timing Right
Paid Search

Father’s Day, Steakhouses, and Getting Your Timing Right

10y John Gagnon

Father’s Day, Steakhouses, and Getting Your Timing...

When is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...

View article
Eye-Tracking Heat Map Study for Mobile Search
Paid Search

Eye-Tracking Heat Map Study for Mobile Search

10y John Gagnon

Eye-Tracking Heat Map Study for Mobile Search

The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...

View article
#CZLNY: Smarter Ad Copy Testing: What Makes People Click?
Conference Coverage

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

10y John Gagnon

#CZLNY: Smarter Ad Copy Testing: What Makes People...

Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...

View article
Data Hiding in Plain Sight: Using Real-World Data for Marketing Success
Paid Search

Data Hiding in Plain Sight: Using Real-World Data for Marketing Success

10y John Gagnon

Data Hiding in Plain Sight: Using Real-World Data ...

What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model...

View article
Get Schooled: Best Word Choice for Education PPC Ads
Paid Search

Get Schooled: Best Word Choice for Education PPC Ads

10y John Gagnon

Get Schooled: Best Word Choice for Education PPC A...

A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...

View article
Diet & Exercise PPC Wins: Not Just a New Year's Resolution
Paid Search

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

10y John Gagnon

Diet & Exercise PPC Wins: Not Just a New Year's Re...

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...

View article
No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
Paid Search

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marke...

10y John Gagnon

No.10 Most Read Article of 2013: 5 Free Excel Add-...

As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Exc...

View article
Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations
Paid Search

Engage & Impress with PowerPoint: Tips for Digital Marketing Presentati...

10y John Gagnon

Engage & Impress with PowerPoint: Tips for Dig...

Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage ...

View article
PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization
Paid Search

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

10y John Gagnon

PPC Tips from Bing's Deep Dive Into Travel Vertica...

Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in fron...

View article
Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)
Paid Search

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimizat...

10y John Gagnon

Don't Use 'Holiday' in Retail PPC Ad Copy (& O...

Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...

View article
PowerMap: Excel Charting Plus Bing Maps on Steroids
Paid Search

PowerMap: Excel Charting Plus Bing Maps on Steroids

11y John Gagnon

PowerMap: Excel Charting Plus Bing Maps on Steroid...

Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...

View article
5 Quick Excel Tips for Marketers and SMBs With No Time
Paid Search

5 Quick Excel Tips for Marketers and SMBs With No Time

11y John Gagnon

5 Quick Excel Tips for Marketers and SMBs With No ...

Save time and improve your reporting skills with these important tips. Read More...

View article
3 Creative Ways to Use Public Data for Digital Marketers
Paid Search

3 Creative Ways to Use Public Data for Digital Marketers

11y John Gagnon

3 Creative Ways to Use Public Data for Digital Mar...

For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Read More...

View article
Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition
Financial Services

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

11y John Gagnon

Applying Big Data Insights to Ad Copy Strategy: Fi...

When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...

View article
Applying Big Data Insights to Ad Copy Strategy: Travel Edition
Paid Search

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

11y John Gagnon

Applying Big Data Insights to Ad Copy Strategy: Tr...

What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...

View article
Why Marketers Should Care About Tax Refunds
Financial Services

Why Marketers Should Care About Tax Refunds

11y John Gagnon

Why Marketers Should Care About Tax Refunds

Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....

View article
Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads
Search

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

11y John Gagnon

Last Minute Valentine’s Day Love Potion for Search...

Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...

View article