In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured.
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B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them.
It’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through ... read more
Three things you need to know: where to go, what to do, and how to connect.
In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines.