How to Nurture Leads from Twitter
Social

How to Nurture Leads from Twitter

10y John Lee

How to Nurture Leads from Twitter

In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...

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How to Win with Twitter Lead Gen Cards: Part I
Social

How to Win with Twitter Lead Gen Cards: Part I

10y John Lee

How to Win with Twitter Lead Gen Cards: Part I

B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...

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5 Reasons No One Clicks Through On Your Brand's Tweets
Social

5 Reasons No One Clicks Through On Your Brand's Tweets

11y John Lee

5 Reasons No One Clicks Through On Your Brand's Tw...

It’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...

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Everything You Need to Know About Social at #SESSF
Social

Everything You Need to Know About Social at #SESSF

11y John Lee

Everything You Need to Know About Social at #SESSF

Three things you need to know: where to go, what to do, and how to connect. Read More...

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5 Times It's Better to Be Silent on Social Media
Social

5 Times It's Better to Be Silent on Social Media

11y John Lee

5 Times It's Better to Be Silent on Social Media

In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routi...

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The B2B Brand's Survival Guide for the Social-Visual Revolution
Social

The B2B Brand's Survival Guide for the Social-Visual Revolution

11y John Lee

The B2B Brand's Survival Guide for the Social-Visu...

This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time. Read More...

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3 Things Great Social Marketers Do That the Rest of Us Don't
Social

3 Things Great Social Marketers Do That the Rest of Us Don't

11y John Lee

3 Things Great Social Marketers Do That the Rest o...

Becoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your ...

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The Hidden Factors That Drive Social Media Behavior and Success
Social

The Hidden Factors That Drive Social Media Behavior and Success

11y John Lee

The Hidden Factors That Drive Social Media Behavio...

Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Read More...

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What Does It Mean to Be Human in Social Media?
Social

What Does It Mean to Be Human in Social Media?

11y John Lee

What Does It Mean to Be Human in Social Media?

Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without ...

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Social

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

11y John Lee

How a Hashtag and Shiny Shoes Brought B2B Social t...

How four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...

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The Anatomy of a Successful B2B Social Marketing Campaign
Social

The Anatomy of a Successful B2B Social Marketing Campaign

11y John Lee

The Anatomy of a Successful B2B Social Marketing C...

Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Read Mo...

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