Why 2021 is the year of the account
Data insights

Why 2021 is the year of the account

3y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

3y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How Marketing Automation Software Can Create Loveable Marketing
Automation

How Marketing Automation Software Can Create Loveable Marketing

10y Jon Miller

How Marketing Automation Software Can Create Lovea...

When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...

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Marketing Platforms: The Time Is Now
Automation

Marketing Platforms: The Time Is Now

10y Jon Miller

Marketing Platforms: The Time Is Now

Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs t...

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Marketing Automation Mastery: Go for Easy, Not Simplistic
Automation

Marketing Automation Mastery: Go for Easy, Not Simplistic

10y Jon Miller

Marketing Automation Mastery: Go for Easy, Not Sim...

Simplistic and easy are two terms that are far from interchangeable. As marketers, we want to develop easy (not simplistic) tools that are well-design...

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Websites Need to Become as Personalized as Email
Automation

Websites Need to Become as Personalized as Email

10y Jon Miller

Websites Need to Become as Personalized as Email

We are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...

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2014 Super Bowl Ads - In It for the Long Game
Automation

2014 Super Bowl Ads - In It for the Long Game

10y Jon Miller

2014 Super Bowl Ads - In It for the Long Game

Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Read More...

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Gmail Tabs: An Opportunity, Not a Threat
Automation

Gmail Tabs: An Opportunity, Not a Threat

10y Jon Miller

Gmail Tabs: An Opportunity, Not a Threat

Marketers - there's no need to panic. If your emails are engaging, customers will find them. Read More...

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Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Automation

Email Marketing Isn't Dead - You're Probably Just Using It Wrong

10y Jon Miller

Email Marketing Isn't Dead - You're Probably Just ...

Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually ...

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Build an Audience by Creating Content, Not Crap
Automation

Build an Audience by Creating Content, Not Crap

10y Jon Miller

Build an Audience by Creating Content, Not Crap

How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Read More...

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A Physicist’s Approach to Marketing
Automation

A Physicist’s Approach to Marketing

10y Jon Miller

A Physicist’s Approach to Marketing

While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at ...

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Successful Social Marketing is So Much More Than Social Media
Social

Successful Social Marketing is So Much More Than Social Media

10y Jon Miller

Successful Social Marketing is So Much More Than S...

Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...

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Share the Love - Lead Nurturing Basics
Marketing

Share the Love - Lead Nurturing Basics

11y Jon Miller

Share the Love - Lead Nurturing Basics

Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Read Mo...

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3 Lessons From 1,000 Blog Posts on Marketing Automation
Automation

3 Lessons From 1,000 Blog Posts on Marketing Automation

11y Jon Miller

3 Lessons From 1,000 Blog Posts on Marketing Autom...

Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Read Mor...

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