When communicating content marketing terms to clients, the key is to keep it simple.
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Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets.
When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma.
Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward innovation and success.
Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories heard.