Communicating Content Marketing in Asia
Asia

Communicating Content Marketing in Asia

9y Jon Wade

Communicating Content Marketing in Asia

When communicating content marketing terms to clients, the key is to keep it simple. Read More...

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Taking the Plunge Into Asia-Pacific
Asia

Taking the Plunge Into Asia-Pacific

9y Jon Wade

Taking the Plunge Into Asia-Pacific

Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...

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Online Aggregation Versus Original Content
Asia

Online Aggregation Versus Original Content

10y Jon Wade

Online Aggregation Versus Original Content

When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...

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Competitive Review, the Path to Imitation
Asia

Competitive Review, the Path to Imitation

10y Jon Wade

Competitive Review, the Path to Imitation

Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward in...

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APAC Journalists Embracing Digital Brand-Created Content
Asia

APAC Journalists Embracing Digital Brand-Created Content

10y Jon Wade

APAC Journalists Embracing Digital Brand-Created C...

Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency
Asia

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific ...

10y Jon Wade

PR & Creativity: Questions Clients Should Be A...

Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...

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Tried It, Doesn't Work!
Asia

Tried It, Doesn't Work!

10y Jon Wade

Tried It, Doesn't Work!

Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...

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5 Tips to Get the Best Out of Your Digital Agency
Asia

5 Tips to Get the Best Out of Your Digital Agency

10y Jon Wade

5 Tips to Get the Best Out of Your Digital Agency

Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Read More...

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Exploring Marketing Opportunities in Wearable Technology
Asia

Exploring Marketing Opportunities in Wearable Technology

10y Jon Wade

Exploring Marketing Opportunities in Wearable Tech...

Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of ...

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Digital Marketing and Comms 2014 Predictions [Video]
Asia

Digital Marketing and Comms 2014 Predictions [Video]

10y Jon Wade

Digital Marketing and Comms 2014 Predictions [Vide...

What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...

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Social Media for Business Results in the Insurance Industry
Asia

Social Media for Business Results in the Insurance Industry

10y Jon Wade

Social Media for Business Results in the Insurance...

How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach. Read More...

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A Picture Paints A Thousand Words On Twitter
Asia

A Picture Paints A Thousand Words On Twitter

10y Jon Wade

A Picture Paints A Thousand Words On Twitter

But you're more likely to gain a retweet using the microblog's native image uploading service. Read More...

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Social Media Content Strategies - A Performance-Based Approach
Asia

Social Media Content Strategies - A Performance-Based Approach

11y Jon Wade

Social Media Content Strategies - A Performance-Ba...

It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...

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For SEO, Read Content Marketing
Asia

For SEO, Read Content Marketing

11y Jon Wade

For SEO, Read Content Marketing

Great SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people w...

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From Earned to Owned - Content Marketing Rebooted
Asia

From Earned to Owned - Content Marketing Rebooted

11y Jon Wade

From Earned to Owned - Content Marketing Rebooted

PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...

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Digital Training? First, Build Your Own Website
Asia

Digital Training? First, Build Your Own Website

11y Jon Wade

Digital Training? First, Build Your Own Website

Here's why. Read More

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How to Make A Viral Video
Asia

How to Make A Viral Video

11y Jon Wade

How to Make A Viral Video

I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...

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Digital Does Not Equal Social
Asia

Digital Does Not Equal Social

11y Jon Wade

Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. R...

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The Trouble With Social Media Monitoring in Asia
Asia

The Trouble With Social Media Monitoring in Asia

11y Jon Wade

The Trouble With Social Media Monitoring in Asia

What works in the U.S. doesn't always work in Asia. Consider these three factors. Read More...

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3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Asia

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

11y Jon Wade

3 Questions to Ask Before Embarking on a Blogger O...

Consider these approaches to improve your online media relations. Read More...

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Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Asia

Five Common Mistakes Organizations Make When Launching a Social Media Campa...

11y Jon Wade

Five Common Mistakes Organizations Make When Launc...

There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...

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