The authors of 'Internet Privacy for Dummies' offer detailed instructions on how to minimize spam and tighten security around a computer.
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Seth Godin never writes a boring book. His latest tome urges marketers to switch emphasis from the media buy to the product itself.
The wonderful things about e-mail also make it irresistible to the worst marketers. Fighting Spam for Dummies gives consumers and administrators the knowlege they need to fight the scourge.
The Brand Gap explores why some companies never quite achieve the quality branding they seek.
It's always difficult to spot a trend. Thankfully, there are professionals who keep their finger on the pulse of civilization and take the larger view.