Tap the Unique Abilities of Social and Mobile to Get Target Customers Talking
Marketing

Tap the Unique Abilities of Social and Mobile to Get Target Customers Talki...

13y Jonathan Shapiro

Tap the Unique Abilities of Social and Mobile to G...

Developing an organic, interested audience requires showcasing fundamental sources of value. Read More...

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3 Social Media Steps to Shared Share of Voice
Marketing

3 Social Media Steps to Shared Share of Voice

13y Jonathan Shapiro

3 Social Media Steps to Shared Share of Voice

Measure share of voice? Here's how social media changes that metric. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

13y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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Here Comes Search 3.0
Marketing

Here Comes Search 3.0

13y Jonathan Shapiro

Here Comes Search 3.0

Five trends to consider to navigate the advancing search landscape. Read More...

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Online Marketing: The New Word of Mouth
Marketing

Online Marketing: The New Word of Mouth

13y Jonathan Shapiro

Online Marketing: The New Word of Mouth

As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Read M...

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Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It
Marketing

Managing 'Free' Web Traffic From Search Ain't Free, But It's Worth It

13y Jonathan Shapiro

Managing 'Free' Web Traffic From Search Ain't Free...

Welcome to phase three of SEO marketing - the point where SEO efforts must justify their worth and compete for resources with other parts of a success...

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There Is More to Performance Marketing Than Measuring Performance
Marketing

There Is More to Performance Marketing Than Measuring Performance

13y Jonathan Shapiro

There Is More to Performance Marketing Than Measur...

You can't just measure results; you have to actively improve them. Read More...

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You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off
Marketing

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

13y Jonathan Shapiro

You Say Social, I Say Tomato...But Let's Not Call ...

With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...

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Why Social Media Lets David Kick Goliath's Ads
Marketing

Why Social Media Lets David Kick Goliath's Ads

13y Jonathan Shapiro

Why Social Media Lets David Kick Goliath's Ads

It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...

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Facebook - The Google Killer
Marketing

Facebook - The Google Killer

13y Jonathan Shapiro

Facebook - The Google Killer

Should the announcement of Microsoft and Facebook partnering to bring "Like" data and profile search to Bing worry Google? Read More...

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What Madison Avenue Can Learn From Wall Street
Marketing

What Madison Avenue Can Learn From Wall Street

14y Jonathan Shapiro

What Madison Avenue Can Learn From Wall Street

The demand for increasing financial advertising accountability is forcing marketing departments to develop and learn new tricks of the trade. Read Mor...

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