Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articlePeople spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...
View articleAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleWhen it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on...
View articleMaking a move to a new marketing automation platform isn’t an insignificant undertaking. There are many considerations that need to be taken into acco...
View articleRequirements gathering is an essential part of every marketing automation platform migration. In this article, we walk through how to make it a cross-...
View articleMaking a move to a new marketing automation platform is a significant undertaking. There are many considerations that need to be taken into account be...
View articleIt’s a given that an efficient MarTech stack is critical to every marketing organization—but the strategic deployment of that technology is all too of...
View articleConsumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...
View articleEmail marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...
View articleArtificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...
View articleToday’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleThe development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...
View articleChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleToday’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...
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