Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how.
Articles by this author
Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how.
Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results.
Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers.
Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors.