Mobile Marketing: Europe Offers Inspiration and Ideas
Media

Mobile Marketing: Europe Offers Inspiration and Ideas

19y Julian Smith

Mobile Marketing: Europe Offers Inspiration and Id...

U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...

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Mobile Marketing: The Time's Right to Get a WAP Site
Marketing

Mobile Marketing: The Time's Right to Get a WAP Site

19y Julian Smith

Mobile Marketing: The Time's Right to Get a WAP Si...

It's official: WAP is no longer garbage! Read More...

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Seven Digital Consumer Trends, Part 2
Marketing

Seven Digital Consumer Trends, Part 2

19y Julian Smith

Seven Digital Consumer Trends, Part 2

Seven ways digital technology affects consumers and how marketers must adapt. Second of a two-part series. Read More...

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Seven Digital Consumer Trends, Part 1
Marketing

Seven Digital Consumer Trends, Part 1

19y Julian Smith

Seven Digital Consumer Trends, Part 1

Seven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Read More...

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Online Video Ads: Think Web, Not TV
Marketing

Online Video Ads: Think Web, Not TV

19y Julian Smith

Online Video Ads: Think Web, Not TV

Tips for maximizing video's effect on the Web. Read More...

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Beyond Click-Through: Measuring Online Advertising's Wider Effect
Marketing

Beyond Click-Through: Measuring Online Advertising's Wider Effect

19y Julian Smith

Beyond Click-Through: Measuring Online Advertising...

Clicks and conversions don't suffice as metrics data in an increasingly wired world. Read More...

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Baked Bean Ads Online? Absolutely.
Marketing

Baked Bean Ads Online? Absolutely.

19y Julian Smith

Baked Bean Ads Online? Absolutely.

Fast-moving consumer goods can no longer rely on traditional, mass-audience channels to reach target consumers. Three FMCG case studies. Read More...

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Mobile Marketing: Europe Offers Inspiration and Ideas
Marketing

Mobile Marketing: Europe Offers Inspiration and Ideas

19y Julian Smith

Mobile Marketing: Europe Offers Inspiration and Id...

U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...

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Online Marketing's Rising Cost
Marketing

Online Marketing's Rising Cost

19y Julian Smith

Online Marketing's Rising Cost

Businesses hoping to expand their online marketing in 2005 will see it become increasingly complex... and costly. Read More...

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E-Mail Prospecting: Smart Third-Party List Procurement
Marketing

E-Mail Prospecting: Smart Third-Party List Procurement

19y Julian Smith

E-Mail Prospecting: Smart Third-Party List Procure...

E-mail marketers must be super-selective when renting lists. Read More...

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How Publishers Can Leverage the Upturn
Marketing

How Publishers Can Leverage the Upturn

20y Julian Smith

How Publishers Can Leverage the Upturn

Emerging ad technologies help broaden online revenue potential. Read More...

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Online Branding: Out of the Direct Response Shadow
Marketing

Online Branding: Out of the Direct Response Shadow

20y Julian Smith

Online Branding: Out of the Direct Response Shadow

Search may be hot right now, but online branding will soon blossom. Read More...

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Ad Servers' Growing Ad Trafficking Role
Marketing

Ad Servers' Growing Ad Trafficking Role

20y Julian Smith

Ad Servers' Growing Ad Trafficking Role

Creating and implementing dynamic ad formats is no easy task. Cherish your ad traffickers! Read More...

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International Online Business: Think Globally, Act Locally
Marketing

International Online Business: Think Globally, Act Locally

20y Julian Smith

International Online Business: Think Globally, Act...

Steps for localizing a growing business. Read More...

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Equal-Access Site Design
Marketing

Equal-Access Site Design

20y Julian Smith

Equal-Access Site Design

Good reasons, and legal imperatives, to make your Web site accessible to disabled users. Read More...

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Mobile Marketing: Initiate Dialogue
Marketing

Mobile Marketing: Initiate Dialogue

20y Julian Smith

Mobile Marketing: Initiate Dialogue

Textback response is a simple, effective, and comparatively cheap way to initiate a mobile dialogue. Read More...

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Self-Propelling Viral Campaigns
Marketing

Self-Propelling Viral Campaigns

20y Julian Smith

Self-Propelling Viral Campaigns

Harnessing 'word of mouse' power. Read More

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Are Event Sponsors Missing Online Opportunities?
Marketing

Are Event Sponsors Missing Online Opportunities?

20y Julian Smith

Are Event Sponsors Missing Online Opportunities?

Four ways to leverage online event sponsorship. Read More...

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A Brazilian Anti-Spam Solution
Email

A Brazilian Anti-Spam Solution

21y Julian Smith

A Brazilian Anti-Spam Solution

Among those who expect offshore programmers to compete with U.S. software shops, the attention seems to be focused on Russia and India. Someone should...

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