The Ubiquity of Search
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The Ubiquity of Search

13y Julie Batten

The Ubiquity of Search

Marketers need to think beyond Google and other search engines with their search marketing strategies, and start to look at social networking sites as...

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Google Webmaster Tools
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Google Webmaster Tools

13y Julie Batten

Google Webmaster Tools

How to get started using Google Webmaster Tools. Read More

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From the Horse's Mouth
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From the Horse's Mouth

13y Julie Batten

From the Horse's Mouth

A look at what Google had to say at SES Chicago 2010. Read More

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Google Mobile Search Developments
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Google Mobile Search Developments

14y Julie Batten

Google Mobile Search Developments

As more people become comfortable with searching the Web from mobile devices, marketers must adapt their strategies. Consider these developments. Rea...

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Instant Search
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Instant Search

14y Julie Batten

Instant Search

Google Instant: What's changed in search? What are benefits for users and websites? And what are implications for paid and organic search marketing st...

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Searching for and Selecting a Search Marketing Partner
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Searching for and Selecting a Search Marketing Partner

14y Julie Batten

Searching for and Selecting a Search Marketing Par...

27 questions you need to know about your potential vendor. Read More...

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Do's and Don'ts for Your Search Campaigns
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Do's and Don'ts for Your Search Campaigns

14y Julie Batten

Do's and Don'ts for Your Search Campaigns

25 things to remember to do and not do for your PPC and SEO campaigns. Read More...

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Tools for Advanced PPC Management and Reporting
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Tools for Advanced PPC Management and Reporting

14y Julie Batten

Tools for Advanced PPC Management and Reporting

A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites. Read More...

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Search Marketing Measurement
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Search Marketing Measurement

14y Julie Batten

Search Marketing Measurement

Basic SEM analytics tools that will ensure you have a strong analytics framework in place for your search campaigns. Read More...

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Turning News Stories Into Search Traffic
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Turning News Stories Into Search Traffic

14y Julie Batten

Turning News Stories Into Search Traffic

How can you benefit from spikes in search volume due to the latest popular topic? Read More...

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Apple and Google Face Off in Mobile Search and Beyond
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Apple and Google Face Off in Mobile Search and Beyond

14y Julie Batten

Apple and Google Face Off in Mobile Search and Bey...

Apple's emphasis on interactive, dynamic advertising within apps contrasts to the mainly text versions that are a mainstay of Google's offerings. Read...

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The Yahoo and Microsoft Search Alliance
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The Yahoo and Microsoft Search Alliance

14y Julie Batten

The Yahoo and Microsoft Search Alliance

A look at the what the Yahoo-Microsoft alliance means for search marketing advertisers. Read More...

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Enhancements to Google's Ad Offerings: Ad Models
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Enhancements to Google's Ad Offerings: Ad Models

14y Julie Batten

Enhancements to Google's Ad Offerings: Ad Models

A look at Google's new ad formats and pricing models and what they mean for marketers. Second in a two-part series. Read More...

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Enhancements to Google's Ad Offerings: Targeting
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Enhancements to Google's Ad Offerings: Targeting

14y Julie Batten

Enhancements to Google's Ad Offerings: Targeting

Google adds interest-based advertising and remarketing to its AdWords offering and allows video targeting to be included in search or display campaign...

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The Increasing Competition of the SERP
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The Increasing Competition of the SERP

14y Julie Batten

The Increasing Competition of the SERP

The more that businesses invest in paid and organic search strategies, the hotter the competition gets. Here are ways marketers can stay ahead of thei...

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Landing Page Success in Two Easy Steps
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Landing Page Success in Two Easy Steps

14y Julie Batten

Landing Page Success in Two Easy Steps

Optimize your landing page by creating a fluid user experience and on-going testing. Read More...

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Optimizing Your PPC Campaign Landing Pages
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Optimizing Your PPC Campaign Landing Pages

14y Julie Batten

Optimizing Your PPC Campaign Landing Pages

What should you look for when creating your landing page campaign? Start with knowing the desired action, the optimal design, and the conversion exper...

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Tools for Search Marketing Intelligence
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Tools for Search Marketing Intelligence

14y Julie Batten

Tools for Search Marketing Intelligence

A look at some key tools for analyzing searcher interest and behavior, and the competitive environment. Read More...

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Nine Tools for Your Link-Building Toolkit
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Nine Tools for Your Link-Building Toolkit

14y Julie Batten

Nine Tools for Your Link-Building Toolkit

How to set up a reference file to track link-building activities. Read More...

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The Year Mobile Search Took Off
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The Year Mobile Search Took Off

14y Julie Batten

The Year Mobile Search Took Off

Four reasons why you need to start thinking about developing a mobile search campaign. Read More...

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Specializing Search for the Holiday Season
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Specializing Search for the Holiday Season

14y Julie Batten

Specializing Search for the Holiday Season

As organic search rankings heat up in time for the holidays, make sure your online presence is known. Read More...

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Google's New Ad Formats for Pharma
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Google's New Ad Formats for Pharma

14y Julie Batten

Google's New Ad Formats for Pharma

Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs. Read More...

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SEO for Twitter Content
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SEO for Twitter Content

14y Julie Batten

SEO for Twitter Content

Now that Google has agreed to show tweets in search results, it's time to plan your Twitter SEO. Read More...

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ROI Is the New Ranking
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ROI Is the New Ranking

14y Julie Batten

ROI Is the New Ranking

If you want to maximize your SEO, you need strong metrics. Here are some to consider. Read More...

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Search in the New Economy
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Search in the New Economy

15y Julie Batten

Search in the New Economy

The economic downturn has changed consumer behavior and search marketing. Here's how. Read More...

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Optimizing for the YouTube Search Engine
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Optimizing for the YouTube Search Engine

15y Julie Batten

Optimizing for the YouTube Search Engine

YouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube. Read More...

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Search Marketing in the Pharma Industry
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Search Marketing in the Pharma Industry

15y Julie Batten

Search Marketing in the Pharma Industry

Search marketing in a highly regulated industry must be carefully deployed, but it isn't impossible. One way to make it work. Read More...

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