An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid.
Articles by this author
It's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage.
Move to programmatic marketing benefits innovative agency, clients - and the bottom line.
A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does.
Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience that drives more effective conversions.