Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential.
Articles by this author
Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer?
There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react?
In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are.
Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So the challenge for today's email marketer is not how much can my software handle, but rather how much can my team handle and what efforts will result in the maximum return?