It’s 2014 - Why Don’t All Brands Segment?
Advanced Email Marketing

It’s 2014 - Why Don’t All Brands Segment?

10y Justin Williams

It’s 2014 - Why Don’t All Brands Segment?

Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...

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When Onboarding, Focus on Lifetime Value, Not Return on Investment
Advanced Email Marketing

When Onboarding, Focus on Lifetime Value, Not Return on Investment

10y Justin Williams

When Onboarding, Focus on Lifetime Value, Not Retu...

Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...

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The 2 Possible Responses to Any Marketing Report
Advanced Email Marketing

The 2 Possible Responses to Any Marketing Report

10y Justin Williams

The 2 Possible Responses to Any Marketing Report

There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Read More...

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3 Ways (Plus 1 Key) to Succeed at Progressive Profiling
Advanced Email Marketing

3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

10y Justin Williams

3 Ways (Plus 1 Key) to Succeed at Progressive Prof...

In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your custome...

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Custom Email Marketing Reports: A Huge Step Toward Better Results
Advanced Email Marketing

Custom Email Marketing Reports: A Huge Step Toward Better Results

10y Justin Williams

Custom Email Marketing Reports: A Huge Step Toward...

Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So ...

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Measure Better -- Segmentation Analysis Applied to Email
Advanced Email Marketing

Measure Better -- Segmentation Analysis Applied to Email

10y Justin Williams

Measure Better -- Segmentation Analysis Applied to...

Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your b...

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3 Tips for Maintaining Customer Engagement in the Inbox
Advanced Email Marketing

3 Tips for Maintaining Customer Engagement in the Inbox

10y Justin Williams

3 Tips for Maintaining Customer Engagement in the ...

Learn how to improve email performance by building long-term customer engagement through emails. Read More...

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2 Methods for Getting an Email Opened and 1 That Doesn't Work
Advanced Email Marketing

2 Methods for Getting an Email Opened and 1 That Doesn't Work

10y Justin Williams

2 Methods for Getting an Email Opened and 1 That D...

How to highlight the potential loss of not opening and how to use a name to drive action. Read More...

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How to Create Customer Personas That Make an Impact
Advanced Email Marketing

How to Create Customer Personas That Make an Impact

10y Justin Williams

How to Create Customer Personas That Make an Impac...

Here are just three of the ways you can collect and analyze data from your customers to create personas. Read More...

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Email Subject Lines and the Brain
Advanced Email Marketing

Email Subject Lines and the Brain

10y Justin Williams

Email Subject Lines and the Brain

Use the programming of the brain to raise open rates. Read More...

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Responding to Changes Like Gmail Image Caching
Advanced Email Marketing

Responding to Changes Like Gmail Image Caching

10y Justin Williams

Responding to Changes Like Gmail Image Caching

When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams o...

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100 Years of Email Marketing Success with These 2 Timeless Tips
Advanced Email Marketing

100 Years of Email Marketing Success with These 2 Timeless Tips

10y Justin Williams

100 Years of Email Marketing Success with These 2 ...

Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your custo...

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4 Cross-Channel Measurements Every Marketer Should Use
Advanced Email Marketing

4 Cross-Channel Measurements Every Marketer Should Use

10y Justin Williams

4 Cross-Channel Measurements Every Marketer Should...

Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enable...

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Get Attention in Competitive Holiday Inbox Tabs with These Email Tips
Advanced Email Marketing

Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

10y Justin Williams

Get Attention in Competitive Holiday Inbox Tabs wi...

Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a...

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3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Email

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign P...

11y Justin Williams

3 Steps to Getting Over Analysis Paralysis with St...

Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...

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How Do Consumers Feel About Gmail Tabs?
Email

How Do Consumers Feel About Gmail Tabs?

11y Justin Williams

How Do Consumers Feel About Gmail Tabs?

Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has ...

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Don't Get Tabbed Out of Existence
Advanced Email Marketing

Don't Get Tabbed Out of Existence

11y Justin Williams

Don't Get Tabbed Out of Existence

How email marketers can respond appropriately to Gmail's new inbox tabs. Read More...

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Recovering an Email Presence
Advanced Email Marketing

Recovering an Email Presence

11y Justin Williams

Recovering an Email Presence

Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in ord...

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SMS and Email: A Strategy to Capture Out-of-Home Subscribers
Advanced Email Marketing

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

11y Justin Williams

SMS and Email: A Strategy to Capture Out-of-Home S...

By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Rea...

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Are Your Emails Easy to Act On?
Advanced Email Marketing

Are Your Emails Easy to Act On?

11y Justin Williams

Are Your Emails Easy to Act On?

The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive wa...

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Forget RPE, What's Your PPE: Personality-per-Email?
Advanced Email Marketing

Forget RPE, What's Your PPE: Personality-per-Email?

11y Justin Williams

Forget RPE, What's Your PPE: Personality-per-Email...

As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on ...

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Quantity vs. Quality: The Email Marketer's Dilemma
Advanced Email Marketing

Quantity vs. Quality: The Email Marketer's Dilemma

11y Justin Williams

Quantity vs. Quality: The Email Marketer's Dilemma

If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...

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Data Is Growing Up, Are You?
Advanced Email Marketing

Data Is Growing Up, Are You?

11y Justin Williams

Data Is Growing Up, Are You?

Five tips for getting mature about big data. Read More

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Email Marketing Is No Stranger to Big Data
Advanced Email Marketing

Email Marketing Is No Stranger to Big Data

11y Justin Williams

Email Marketing Is No Stranger to Big Data

If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Read More...

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