Key Insights: Amazon search-scape and factors motivating consumers
Digital Marketing

Key Insights: Amazon search-scape and factors motivating consumers

4y Kamaljeet Kalsi

Key Insights: Amazon search-scape and factors moti...

The current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...

View article
Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season
Advertising & Promotion

Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to s...

4y Kamaljeet Kalsi

Key Insights: Retail giants closed on Thanksgiving...

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...

View article
Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020
Digital Marketing

Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

4y Kamaljeet Kalsi

Key Insights: Ecommerce, customer loyalty, the pla...

Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Rea...

View article
Get the latest analysis and reports delivered to your inbox daily
Key Insights: Marketing technology industry August snapshot and CMOs' plans
Digital Marketing

Key Insights: Marketing technology industry August snapshot and CMOs' plans

4y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

View article
Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points
Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can w...

4y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

View article
Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business
Digital Marketing

Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2...

4y Kamaljeet Kalsi

Key Insights: Top 12 Marketing technologies, budge...

The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...

View article
Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

4y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them
Digital Marketing

Key Insights: The CTV boom, everyone prefers ad-supported video streaming, ...

4y Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

View article
Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir
Digital Marketing

Key Insights: Global deal drills, marketers’ cheat sheet, and the customer ...

4y Kamaljeet Kalsi

Key Insights: Global deal drills, marketers’ cheat...

Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...

View article
Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
Digital Marketing

Key Insights: Email marketing the titanium of martech, global dips can’t cu...

4y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

View article
Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

4y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

View article
Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy
Digital Advertising

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SE...

4y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

View article
Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations
Analytics

Key Insights: Marketers reveal their confidence, fears, and marketing techn...

4y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

View article
ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

4y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

View article
Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

4y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

View article
Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more
Digital Advertising

Key Insights: Marketers pivot strategy to change, microscopic view of ad sp...

4y Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

View article
Key insights: Our pulse survey uncovers key marketing technology trends
Digital Marketing

Key insights: Our pulse survey uncovers key marketing technology trends

4y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

View article
Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again
Digital Marketing

Key insights: Agile marketing adoption, when data doesn’t sing with CX, opp...

4y Kamaljeet Kalsi

Key insights: Agile marketing adoption, when data ...

57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app pus...

View article
Zoom acquires Keybase to deliver secure user experience
Industry Developments

Zoom acquires Keybase to deliver secure user experience

4y Kamaljeet Kalsi

Zoom acquires Keybase to deliver secure user exper...

As part of their 90-day security plan, Zoom acquired Keybase, an end-to-end encryption technology provider with an intention to offer an end-to-end en...

View article
Key insights: ClickZ benchmark survey, state of industry M&As, and more
Analytics

Key insights: ClickZ benchmark survey, state of industry M&As, and more

4y Kamaljeet Kalsi

Key insights: ClickZ benchmark survey, state of in...

Marketing leaders plan on maintaining their marketing budget while allocating roughly 40% to investing in marketing technology, details on top technol...

View article
Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, ma...

4y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

View article
Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
Digital Marketing

Key insights: Day one post COVID-19, the mobile app economy takes centre st...

4y Kamaljeet Kalsi

Key insights: Day one post COVID-19, the mobile ap...

Education and grocery site searches rose exponentially, the martech industry has grown by 13.6% in size, the five essentials ads must have for success...

View article
Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now
Digital Marketing

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on ma...

4y Kamaljeet Kalsi

Key insights: People prefer COVID-19 sensitive ads...

People favor brands that respond to the COVID-19 outbreak with flexible payments, remote work and shifting priorities affect marketers, CIOs discuss t...

View article
Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR
Digital Marketing

Key insights: Effect of COVID-19 on consumer behavior, the world’s more vid...

4y Kamaljeet Kalsi

Key insights: Effect of COVID-19 on consumer behav...

Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, ...

View article
Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

4y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

View article
Martech funding roundup: Improvado, Bridge Connector, 6sense
Disruptive MarTech

Martech funding roundup: Improvado, Bridge Connector, 6sense

5y Kamaljeet Kalsi

Martech funding roundup: Improvado, Bridge Connect...

Last week, Improvado raised $8 million to automate full-stack marketing analytics, Bridge Connector raised $10 million for integration-platform-as-a-s...

View article