Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

6y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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What email marketers can learn from 'Friends'

Email What email marketers can learn from 'Friends'

6y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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Email killed the promotional planning star

Email Email killed the promotional planning star

6y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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Do you know when to call in the email experts?

Email Do you know when to call in the email experts?

6y Kara Trivunovic

Do you know when to call in the email experts?

Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...

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How to earn Cubs status for your email program

Email How to earn Cubs status for your email program

6y Kara Trivunovic

How to earn Cubs status for your email program

Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...

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It's Just Email, How Complicated Can It Be?

Email It's Just Email, How Complicated Can It Be?

6y Kara Trivunovic

It's Just Email, How Complicated Can It Be?

Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...

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A Prime Example of the Effectiveness of Email

Email A Prime Example of the Effectiveness of Email

6y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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New Email Metric? Click-to-Smile

Email New Email Metric? Click-to-Smile

6y Kara Trivunovic

New Email Metric? Click-to-Smile

While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...

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Honoring Your Email Program This Memorial Day Weekend

Email Honoring Your Email Program This Memorial Day Weekend

6y Kara Trivunovic

Honoring Your Email Program This Memorial Day Week...

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...

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Email Re-Engagement Programs: Advice From Frank Underwood

Email Email Re-Engagement Programs: Advice From Frank Underwood

7y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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Planning Against an Email Strategy

Email Planning Against an Email Strategy

7y Kara Trivunovic

Planning Against an Email Strategy

How can email marketers actually plan against the successful implementation of channel strategies? Read More...

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Capitalizing on Behavioral Anomalies

Email Capitalizing on Behavioral Anomalies

7y Kara Trivunovic

Capitalizing on Behavioral Anomalies

Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...

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Key Rules to Email Success (via Agent Gibbs From NCIS)

Email Key Rules to Email Success (via Agent Gibbs From NCIS)

7y Kara Trivunovic

Key Rules to Email Success (via Agent Gibbs From N...

Agent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...

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The 3 Stages of Holiday Email Love

Email The 3 Stages of Holiday Email Love

7y Kara Trivunovic

The 3 Stages of Holiday Email Love

Here are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...

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Happy After Halloween: Let the Holiday Email Begin!

Email Happy After Halloween: Let the Holiday Email Begin!

7y Kara Trivunovic

Happy After Halloween: Let the Holiday Email Begin...

What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...

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What Subject Line?

Email What Subject Line?

7y Kara Trivunovic

What Subject Line?

While subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...

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Don’t Just "Bolt on" Email

Email Don’t Just "Bolt on" Email

7y Kara Trivunovic

Don’t Just "Bolt on" Email

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...

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When Lifecycle Messaging Goes All Wrong

Email When Lifecycle Messaging Goes All Wrong

7y Kara Trivunovic

When Lifecycle Messaging Goes All Wrong

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...

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The Lost Art of Measuring an Impression

Email The Lost Art of Measuring an Impression

7y Kara Trivunovic

The Lost Art of Measuring an Impression

As email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we corre...

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Defining Success for Email Programs

Email Defining Success for Email Programs

7y Kara Trivunovic

Defining Success for Email Programs

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...

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Which Came First, Your Email Content or Your Segment?

Email Which Came First, Your Email Content or Your Segment?

8y Kara Trivunovic

Which Came First, Your Email Content or Your Segme...

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...

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3 Ways to Maximize Email Marketing Results This Year

Email 3 Ways to Maximize Email Marketing Results This Year

8y Kara Trivunovic

3 Ways to Maximize Email Marketing Results This Ye...

Although the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...

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Most Frequently Asked Email Questions

Email Most Frequently Asked Email Questions

8y Kara Trivunovic

Most Frequently Asked Email Questions

Here are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...

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Email Program Broken? Fix It

Email Email Program Broken? Fix It

8y Kara Trivunovic

Email Program Broken? Fix It

The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...

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Email Subject Lines...Say What?

Advanced Email Marketing Email Subject Lines...Say What?

8y Kara Trivunovic

Email Subject Lines...Say What?

Six elements we should all consider about the subject lines of the messages we send. Read More...

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Is Your 'Do Not Reply' Email Address Sending the Right Message?

Advanced Email Marketing Is Your 'Do Not Reply' Email Address Sending the Right Message?

8y Kara Trivunovic

Is Your 'Do Not Reply' Email Address Sending the R...

Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Read More...

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Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

Email Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

8y Kara Trivunovic

Jonah Berger's 6 STEPPS for Success Applied to Ema...

As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...

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