One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
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View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleSuccessful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of y...
View articleUnderestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of yo...
View articleResponse to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...
View articleWhile happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship mark...
View articleAs retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the ho...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleNot every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt ...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleHere are three steps to take to bring subscribers on board for a successful email marketing campaign this holiday season. Read More...
View articleWhat can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Read More...
View articleWhile subject lines still play a role in convincing consumers to open your emails, there are other factors that marketers need to be aware of and star...
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleAs an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...
View articleAs email marketing changes and matures, the old ways of measuring impressions don't always account for today's customers' actions. So how can we corre...
View articleThere are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...
View articleThe audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleHere are five frequently asked questions about email marketing and the email channel along with helpful answers for those in the email marketing ecosy...
View articleThe start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effe...
View articleSix elements we should all consider about the subject lines of the messages we send. Read More...
View articleMarketers must be more open to receiving feedback and replies from their customers via all of their email touches. Read More...
View articleAs email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more su...
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