Email Behavior Insights: What One Says Versus What One Does
Email

Email Behavior Insights: What One Says Versus What One Does

10y Kara Trivunovic

Email Behavior Insights: What One Says Versus What...

What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a...

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Say 'I Do' to a Holiday Email Planning Process
Email

Say 'I Do' to a Holiday Email Planning Process

11y Kara Trivunovic

Say 'I Do' to a Holiday Email Planning Process

Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...

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Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?
Email

Do You Need to Send a 'Fix Your Email' Message to Gmail Subscribers?

11y Kara Trivunovic

Do You Need to Send a 'Fix Your Email' Message to ...

What do these "fix your email" messages say to consumers and do you need to say it at all? Read More...

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How the Size of Your Business Can Affect Your Social Email Program
Email

How the Size of Your Business Can Affect Your Social Email Program

11y Kara Trivunovic

How the Size of Your Business Can Affect Your Soci...

A look at the issues companies face as they grow and develop an effective integrated marketing program. Read More...

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To Coupon or Not to Coupon? That Is a Great Question!
Email

To Coupon or Not to Coupon? That Is a Great Question!

11y Kara Trivunovic

To Coupon or Not to Coupon? That Is a Great Questi...

Three things to consider before tossing another coupon code or discount into your email. Read More...

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To Send or Not to Send an Email…That Is the Question
Advanced Email Marketing

To Send or Not to Send an Email…That Is the Question

11y Kara Trivunovic

To Send or Not to Send an Email…That Is the Questi...

Three real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. R...

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Email Auto-Filtering - What's a Marketer to Do?
Advanced Email Marketing

Email Auto-Filtering - What's a Marketer to Do?

11y Kara Trivunovic

Email Auto-Filtering - What's a Marketer to Do?

Consumers are increasingly fatigued on email clutter. But there may be a solution to it. Read More...

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Is Big Data the New Email Marketing Catchphrase?
Advanced Email Marketing

Is Big Data the New Email Marketing Catchphrase?

11y Kara Trivunovic

Is Big Data the New Email Marketing Catchphrase?

For email marketers, where there is big data there is relevance. Read More...

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Good Morning Email Deals!
Advanced Email Marketing

Good Morning Email Deals!

11y Kara Trivunovic

Good Morning Email Deals!

Three steps for getting conversions off to an early start. Read More...

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Learning From 'The Break-Up': 4 Steps to Better Customer Relationships
Advanced Email Marketing

Learning From 'The Break-Up': 4 Steps to Better Customer Relationships

11y Kara Trivunovic

Learning From 'The Break-Up': 4 Steps to Better Cu...

If you're not listening to the story being told, then your program will fall flat and victim to things like testing for the sake of testing. Read More...

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Taking Your Email on the Road
Advanced Email Marketing

Taking Your Email on the Road

11y Kara Trivunovic

Taking Your Email on the Road

Consider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Read Mo...

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Where Have All the Control Groups Gone?
Advanced Email Marketing

Where Have All the Control Groups Gone?

12y Kara Trivunovic

Where Have All the Control Groups Gone?

In an age where the mindset around email marketing is quantity over quality, the idea of a "control" group has all but disappeared. Read More...

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