Tips for Improving E-mail Marketing Performance
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Tips for Improving E-mail Marketing Performance

16y Karen Gedney

Tips for Improving E-mail Marketing Performance

How to manage the e-mail publishing empire in your company. Read More...

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Profitable B2B E-mail Ideas From the Nonprofit World
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Profitable B2B E-mail Ideas From the Nonprofit World

16y Karen Gedney

Profitable B2B E-mail Ideas From the Nonprofit Wor...

How to freshen up your e-mails and improve response rates. Read More...

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Executive Survey Invitations: How to Get C-Levels to Respond
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Executive Survey Invitations: How to Get C-Levels to Respond

16y Karen Gedney

Executive Survey Invitations: How to Get C-Levels ...

Best practices for conducting executive-level online surveys. Read More...

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51 Seconds to E-Newsletter Success
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51 Seconds to E-Newsletter Success

16y Karen Gedney

51 Seconds to E-Newsletter Success

Tips for engaging a reader -- in 51 seconds or less. Read More...

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Three Secrets for Executive E-Newsletter Engagement
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Three Secrets for Executive E-Newsletter Engagement

16y Karen Gedney

Three Secrets for Executive E-Newsletter Engagemen...

How to succeed in an e-mail-fatigued world. Read More...

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Answers to Your E-mail Questions
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Answers to Your E-mail Questions

16y Karen Gedney

Answers to Your E-mail Questions

Why open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages. Read More...

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Keeping Tradeshow E-mail Managable
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Keeping Tradeshow E-mail Managable

16y Karen Gedney

Keeping Tradeshow E-mail Managable

A new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Read More...

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Direct Prospects to Your Tradeshow Booth
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Direct Prospects to Your Tradeshow Booth

16y Karen Gedney

Direct Prospects to Your Tradeshow Booth

How a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Read More...

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E-mail Testing: A Real-World Approach
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E-mail Testing: A Real-World Approach

16y Karen Gedney

E-mail Testing: A Real-World Approach

Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Read More...

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Real Estate eCards: Think Seasonally, Act Locally
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Real Estate eCards: Think Seasonally, Act Locally

16y Karen Gedney

Real Estate eCards: Think Seasonally, Act Locally

Do you have an industry-relevant promotion ready to send to your clients? Here's one approach. Read More...

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Outgrowing Your Homegrown E-mail System
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Outgrowing Your Homegrown E-mail System

16y Karen Gedney

Outgrowing Your Homegrown E-mail System

How to determine when it's time to ditch your internal e-mail solution and call the pros. Read More...

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Learning From the Presidential Race in Your Inbox
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Learning From the Presidential Race in Your Inbox

16y Karen Gedney

Learning From the Presidential Race in Your Inbox

With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Read More...

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File This Away for Holidays 2008
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File This Away for Holidays 2008

16y Karen Gedney

File This Away for Holidays 2008

Business e-cards can showcase creative talent, provide personalization, and be fun. Read More...

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Make It a Green Christmas With E-Cards
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Make It a Green Christmas With E-Cards

16y Karen Gedney

Make It a Green Christmas With E-Cards

Dreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Read More...

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Testing, Testing, Testing...
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Testing, Testing, Testing...

16y Karen Gedney

Testing, Testing, Testing...

Three tests to evaluate e-mail marketing effectiveness. Read More...

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Before You Hit "Send," Consult Your E-mail Checklist
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Before You Hit "Send," Consult Your E-mail Checklist

16y Karen Gedney

Before You Hit "Send," Consult Your E-mail Checkli...

Does every e-mail campaign include the date, a call to action, and other essentials? Read More...

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Subject Line Testing Scenarios
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Subject Line Testing Scenarios

16y Karen Gedney

Subject Line Testing Scenarios

Gauge whether personalization, branding, and subject line length help or hurt e-mail open rates. Read More...

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E-mail Stats Every B2B Marketer Should Know
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E-mail Stats Every B2B Marketer Should Know

17y Karen Gedney

E-mail Stats Every B2B Marketer Should Know

Some facts and figures to consider when planning e-mail marketing budgets and campaigns for the coming year. Read More...

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Not So Fast: Slow Down Your E-mail Review Process
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Not So Fast: Slow Down Your E-mail Review Process

17y Karen Gedney

Not So Fast: Slow Down Your E-mail Review Process

An effective e-mail marketing campaign requires time to format, review, and test the message. Read More...

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B2B Client Relations by E-mail
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B2B Client Relations by E-mail

17y Karen Gedney

B2B Client Relations by E-mail

Recognize when online communications can hurt a business relationship. Read More...

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Hit the Books to Succeed in B2B E-Mail Marketing
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Hit the Books to Succeed in B2B E-Mail Marketing

17y Karen Gedney

Hit the Books to Succeed in B2B E-Mail Marketing

Most e-mail marketers have gaps in their knowledge. Fill in yours with a new kit. Read More...

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Archive Your B2B E-Newsletters for SEO Success
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Archive Your B2B E-Newsletters for SEO Success

17y Karen Gedney

Archive Your B2B E-Newsletters for SEO Success

Make your past newsletters keep working for you. Read More...

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Your Vacation Message: Make It Work for You
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Your Vacation Message: Make It Work for You

17y Karen Gedney

Your Vacation Message: Make It Work for You

Going on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Read ...

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Webinar E-mails: A Roadmap for Success
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Webinar E-mails: A Roadmap for Success

17y Karen Gedney

Webinar E-mails: A Roadmap for Success

More about benchmarks, Webinar promotion vehicles, schedules, and attracting potential attendees. Read More...

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Drive Webinar Registrations Via E-mail
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Drive Webinar Registrations Via E-mail

17y Karen Gedney

Drive Webinar Registrations Via E-mail

Without driving yourself to distraction. Read More...

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Delta Faucet Directs E-Mail Flow
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Delta Faucet Directs E-Mail Flow

17y Karen Gedney

Delta Faucet Directs E-Mail Flow

For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known bran...

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Missed B2B E-Mail Opportunities
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Missed B2B E-Mail Opportunities

17y Karen Gedney

Missed B2B E-Mail Opportunities

The one that got away... Read More

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