E-Mail Copywriting 101
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E-Mail Copywriting 101

19y Karen Gedney

E-Mail Copywriting 101

Brush up your copywriting skills with this quick-hit summer course. Read More...

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The $5.5 Million Month
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The $5.5 Million Month

19y Karen Gedney

The $5.5 Million Month

How one company generated enormous ROI using an interactive e-mail form. Read More...

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Maximize Trade Show Sales Leads With E-Mail
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Maximize Trade Show Sales Leads With E-Mail

19y Karen Gedney

Maximize Trade Show Sales Leads With E-Mail

To get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. Read More...

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Identify Prospects Who Are Ready to Buy Now
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Identify Prospects Who Are Ready to Buy Now

19y Karen Gedney

Identify Prospects Who Are Ready to Buy Now

Targeting prospects -- and the bottom line. Read More...

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Questions for OgilvyOne’s E-Mail Marketing Director
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Questions for OgilvyOne’s E-Mail Marketing Director

19y Karen Gedney

Questions for OgilvyOne’s E-Mail Marketing Directo...

As promised, Jeanniey Mullen answers readers’ tough e-mail questions. Read More...

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B2B E-Mail: A Completely Different Ballgame
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B2B E-Mail: A Completely Different Ballgame

19y Karen Gedney

B2B E-Mail: A Completely Different Ballgame

When it comes to e-mail strategies and best practices, B2B is in a league of its own, says OgilvyOne's e-mail marketing director. Read More...

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Maximize Your Trade Show Investment With E-Mail
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Maximize Your Trade Show Investment With E-Mail

19y Karen Gedney

Maximize Your Trade Show Investment With E-Mail

’Build it and they will come’ doesn’t necessarily apply to your trade show booth. Read More...

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Writing E-Mail for C-Level Execs
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Writing E-Mail for C-Level Execs

19y Karen Gedney

Writing E-Mail for C-Level Execs

Ensure e-mail to top-level execs speaks directly to them. Read More...

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E-Mail Quality Assurance -- Without Investing in Your Own Lab
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E-Mail Quality Assurance -- Without Investing in Your Own Lab

19y Karen Gedney

E-Mail Quality Assurance -- Without Investing in Y...

Ensure your e-mail messages looks just as professional in Lotus Notes as they do in Outlook and Gmail -- without breaking the bank. Read More...

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Proofreading Isn’t Enough: The E-Mail QA Lab
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Proofreading Isn’t Enough: The E-Mail QA Lab

19y Karen Gedney

Proofreading Isn’t Enough: The E-Mail QA Lab

Your brand and customers are worth the extra effort. Read More...

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Prufread Those E-Mail Messages!
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Prufread Those E-Mail Messages!

19y Karen Gedney

Prufread Those E-Mail Messages!

Tips to keep your e-mail error-free. Read More

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No E-Mail Marketing Lead Left Behind
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No E-Mail Marketing Lead Left Behind

19y Karen Gedney

No E-Mail Marketing Lead Left Behind

Got a dormant database of sales leads? You could be sitting on a goldmine. Here’s how to reconnect. Read More...

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Get Marketing and Sales on the Same Page
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Get Marketing and Sales on the Same Page

19y Karen Gedney

Get Marketing and Sales on the Same Page

How to include a sales force in e-mail cultivation efforts. Read More...

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Reduce the Risk in B2B Purchasing
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Reduce the Risk in B2B Purchasing

19y Karen Gedney

Reduce the Risk in B2B Purchasing

Could your prospect’s job be on the line when they buy your product? Six key B2B buying principles help reduce the risk. Read More...

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Don’t Forget the Fun Factor
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Don’t Forget the Fun Factor

19y Karen Gedney

Don’t Forget the Fun Factor

If your B2B e-mail efforts have reader fatigue, spice them up with a little fun. Game on! Read More...

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Networking at Net Speed
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Networking at Net Speed

19y Karen Gedney

Networking at Net Speed

What to do with all those business cards you collected at the conference last week. Read More...

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A Short, Sweet Turnkey E-Mail Campaign
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A Short, Sweet Turnkey E-Mail Campaign

19y Karen Gedney

A Short, Sweet Turnkey E-Mail Campaign

The Vision Awards moved its communications to e-mail this year -- with dramatic results. Read More...

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Thought Leadership in Three Easy Steps
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Thought Leadership in Three Easy Steps

20y Karen Gedney

Thought Leadership in Three Easy Steps

Whether you're a consultant, small firm, or large enterprise, getting your name out there is a whole lot easier. Read More...

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Nurture Prospects Through the Sales Cycle
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Nurture Prospects Through the Sales Cycle

20y Karen Gedney

Nurture Prospects Through the Sales Cycle

Get on your audiences’ radar with a thought-leadership campaign. Read More...

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Create Personal PR With E-Mail
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Create Personal PR With E-Mail

20y Karen Gedney

Create Personal PR With E-Mail

Create your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...

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B2B Events Invitation: Flawless Execution
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B2B Events Invitation: Flawless Execution

20y Karen Gedney

B2B Events Invitation: Flawless Execution

Check out this really elegant event invitation. Read More...

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Get Your Readers to Order Today
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Get Your Readers to Order Today

20y Karen Gedney

Get Your Readers to Order Today

Time-sensitive subject lines to use before your e-mail scrolls away. Read More...

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E-Newsletters Boost Fujitsu’s Consulting Practice
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E-Newsletters Boost Fujitsu’s Consulting Practice

20y Karen Gedney

E-Newsletters Boost Fujitsu’s Consulting Practice

Fujitsu’s investment in e-newsletters boosts external, and internal, relations. Read More...

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Ask and You Shall Receive: Get E-Mail Marketing Dollars
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Ask and You Shall Receive: Get E-Mail Marketing Dollars

20y Karen Gedney

Ask and You Shall Receive: Get E-Mail Marketing Do...

How to get the funds for your next B2B e-mail campaign. Read More...

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Winning Subject Lines
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Winning Subject Lines

20y Karen Gedney

Winning Subject Lines

The biggest possible effect in a teeny-tiny space: subject lines that make e-mail hard not to open. Read More...

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Using E-Mail to Collect Testimonials
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Using E-Mail to Collect Testimonials

20y Karen Gedney

Using E-Mail to Collect Testimonials

End the testimonial-gathering nightmare. Six ways to collecting testimonials by e-mail. Read More...

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Animate Your Product to Move It Off the Shelf
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Animate Your Product to Move It Off the Shelf

20y Karen Gedney

Animate Your Product to Move It Off the Shelf

Sustained open and response rates for products that come alive online. Read More...

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