Don't Let Social Media Scare You Away!

Don't Let Social Media Scare You Away!

11y Karen Ho

Don't Let Social Media Scare You Away!

Let me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...

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Are Brands Ready to Engage On-the-Go Consumers?

Are Brands Ready to Engage On-the-Go Consumers?

12y Karen Ho

Are Brands Ready to Engage On-the-Go Consumers?

Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...

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A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

12y Karen Ho

A DSP/Ad Exchange Discussion: Improvement or Hurdl...

Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...

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China Internet Scene: A Whole Different World!

China Internet Scene: A Whole Different World!

12y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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China Internet Advertising 101

China Internet Advertising 101

12y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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