Help Desk Workers Suffer 2002 Salary Drop
Audience

Help Desk Workers Suffer 2002 Salary Drop

21y Karim Sanjabi

Help Desk Workers Suffer 2002 Salary Drop

U.S. help desk workers took it hard in the wallet last year, with the sluggish economy dragging down 2002 salaries across the board, but product manag...

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Building Your Digital Brand
Marketing

Building Your Digital Brand

24y Karim Sanjabi

Building Your Digital Brand

Online has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...

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Planning the Rich Media Buy
Media

Planning the Rich Media Buy

24y Karim Sanjabi

Planning the Rich Media Buy

With any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...

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Debunking the Myths
Media

Debunking the Myths

24y Karim Sanjabi

Debunking the Myths

With any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...

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Animated GIFs: More Expensive Than Rich Media?
Media

Animated GIFs: More Expensive Than Rich Media?

24y Karim Sanjabi

Animated GIFs: More Expensive Than Rich Media?

Rich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...

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Creating Dynamic Ads on the Fly
Media

Creating Dynamic Ads on the Fly

24y Karim Sanjabi

Creating Dynamic Ads on the Fly

On-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...

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Integrating Online and Offline Agency Work
Media

Integrating Online and Offline Agency Work

24y Karim Sanjabi

Integrating Online and Offline Agency Work

Offline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...

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Building Creative That Works
Media

Building Creative That Works

24y Karim Sanjabi

Building Creative That Works

Agencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...

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Designing for a World Full of Net Devices
Media

Designing for a World Full of Net Devices

24y Karim Sanjabi

Designing for a World Full of Net Devices

The online advertising industry is in for a shock. At the very moment agencies are becoming comfortable with rich media, the rules are changing. The c...

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