U.S. help desk workers took it hard in the wallet last year, with the sluggish economy dragging down 2002 salaries across the board, but product managers saw an increase.
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Online has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that didn't existonly a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build the new digital brands. Karim discusses the components that make up the digital brand, along with the role of advertising agencies in integrating offline brands into the digital realm.
With any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing with rich media. Seen as the exception rather than the rule, rich media may not get full support strategically in the media plan. But with the increased performance of rich media over GIF campaigns, why not properly supportrich media from day one in the media buy? Karim gives tips on how to produce the highest quality campaigns.
With any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology voodoo, whereas answers can be very simple with a bit of education. Karim removes some of the fog that envelopes these concerns.
Rich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the costs.