Naver Rocks... If You're a Curious Searcher!
Asia

Naver Rocks... If You're a Curious Searcher!

12y Kate Clough

Naver Rocks... If You're a Curious Searcher!

Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Read More...

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2012 Trends: More Accountability in Tracking Metrics [Video]
Asia

2012 Trends: More Accountability in Tracking Metrics [Video]

12y Kate Clough

2012 Trends: More Accountability in Tracking Metri...

Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Read More...

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Get Direct With Digital Brand Advertising!
Asia

Get Direct With Digital Brand Advertising!

12y Kate Clough

Get Direct With Digital Brand Advertising!

Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why. Read Mo...

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How to Wage Successful Performance-Based Pricing Pilots
Asia

How to Wage Successful Performance-Based Pricing Pilots

13y Kate Clough

How to Wage Successful Performance-Based Pricing P...

Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Read More...

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Reframing Digital Metrics to Increase Confidence as a Brand Building Medium
Analytics

Reframing Digital Metrics to Increase Confidence as a Brand Building Medium

13y Kate Clough

Reframing Digital Metrics to Increase Confidence a...

Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Read More...

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