Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
Facebook Data Partner Gets Senator’s Scrutiny
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
More Democrats Sign Up for Political Texts Than Republicans
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
Don’t Silo Data, Says Acxiom CMO [Video]
Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.
