Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

Data-Driven Marketing Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

9y Kate Kaye

Exclusive NY Event Helped Digital Advertisers Meet...

Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...

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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

Marketing Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

9y Kate Kaye

Microsoft’s Default Do Not Track Barely Discussed ...

Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...

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Facebook Data Partner Gets Senator's Scrutiny

Data-Driven Marketing Facebook Data Partner Gets Senator's Scrutiny

9y Kate Kaye

Facebook Data Partner Gets Senator's Scrutiny

Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...

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More Democrats Sign Up for Political Texts Than Republicans

Marketing More Democrats Sign Up for Political Texts Than Republicans

9y Kate Kaye

More Democrats Sign Up for Political Texts Than Re...

A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...

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Don't Silo Data, Says Acxiom CMO [Video]

Analytics Don't Silo Data, Says Acxiom CMO [Video]

9y Kate Kaye

Don't Silo Data, Says Acxiom CMO [Video]

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...

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Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

Analytics Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

9y Kate Kaye

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Ma...

As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...

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Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

Display Advertising Obama Attacks Swiftly on Twitter, Jabs Romney on Swing Sites

9y Kate Kaye

Obama Attacks Swiftly on Twitter, Jabs Romney on S...

The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Display Advertising Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

9y Kate Kaye

Pre-Debate, Planned Parenthood Aims Anti-Romney Ad...

The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...

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Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

Community Management Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

9y Kate Kaye

Citi Social Media Man Pans Progressive’s Handling ...

Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...

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Twitter Partners With Nielsen for Brand Campaign Surveys

Analytics Twitter Partners With Nielsen for Brand Campaign Surveys

9y Kate Kaye

Twitter Partners With Nielsen for Brand Campaign S...

For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...

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Madison Logic Puts Lead Gen Info to Use for B2B Ads

Data-Driven Marketing Madison Logic Puts Lead Gen Info to Use for B2B Ads

9y Kate Kaye

Madison Logic Puts Lead Gen Info to Use for B2B Ad...

Firm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...

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Oreo Team Crafts Last Daily Twist in Heart of Times Square

Social Oreo Team Crafts Last Daily Twist in Heart of Times Square

9y Kate Kaye

Oreo Team Crafts Last Daily Twist in Heart of Time...

Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...

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IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

Data-Driven Marketing IAB's Big Data Driven Political Ad Push Backs Lobbying Goals

9y Kate Kaye

IAB's Big Data Driven Political Ad Push Backs Lobb...

A set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...

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Facebook Gifts Could Steal Search Dollars From Google

Paid Search Facebook Gifts Could Steal Search Dollars From Google

9y Kate Kaye

Facebook Gifts Could Steal Search Dollars From Goo...

More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...

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Video Advertisers in Canada Want Their GRPs

Ad Industry Metrics Video Advertisers in Canada Want Their GRPs

9y Kate Kaye

Video Advertisers in Canada Want Their GRPs

An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...

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Facebook and DataLogix Together for About a Year

Analytics Facebook and DataLogix Together for About a Year

9y Kate Kaye

Facebook and DataLogix Together for About a Year

Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...

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Early Brands and Politicos Try Twitter Header

Marketing Early Brands and Politicos Try Twitter Header

9y Kate Kaye

Early Brands and Politicos Try Twitter Header

Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...

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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream

Social How Twitter Parties Became a Mom Marketing Craze and Revenue Stream

9y Kate Kaye

How Twitter Parties Became a Mom Marketing Craze a...

Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...

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SapientNitro Pairs With Iota to Bring Consumer Data to Life

Agency Spotlight SapientNitro Pairs With Iota to Bring Consumer Data to Life

9y Kate Kaye

SapientNitro Pairs With Iota to Bring Consumer Dat...

SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...

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Social Platform Used by GOP and Obama White House Launches Product Set

Marketing Social Platform Used by GOP and Obama White House Launches Product Set

9y Kate Kaye

Social Platform Used by GOP and Obama White House ...

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...

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Facebook's Latest Ad Test a Step Toward Monetizing Mobile

Display Advertising Facebook's Latest Ad Test a Step Toward Monetizing Mobile

9y Kate Kaye

Facebook's Latest Ad Test a Step Toward Monetizing...

The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...

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Viewability and Online GRP Metrics Gain Traction

Media Viewability and Online GRP Metrics Gain Traction

9y Kate Kaye

Viewability and Online GRP Metrics Gain Traction

As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...

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Video: SiteScout Brings DSP Data Market to Small Advertisers

Agency Spotlight Video: SiteScout Brings DSP Data Market to Small Advertisers

9y Kate Kaye

Video: SiteScout Brings DSP Data Market to Small A...

SiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...

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Youth Voter Group Chose Facebook Before Twitter

Marketing Youth Voter Group Chose Facebook Before Twitter

9y Kate Kaye

Youth Voter Group Chose Facebook Before Twitter

Generation Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...

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Obama Group Slams Romney in Web Ads

Marketing Obama Group Slams Romney in Web Ads

9y Kate Kaye

Obama Group Slams Romney in Web Ads

ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...

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Criteo and Rocket Fuel Join Expanding Facebook Exchange

Display Advertising Criteo and Rocket Fuel Join Expanding Facebook Exchange

9y Kate Kaye

Criteo and Rocket Fuel Join Expanding Facebook Exc...

Rocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...

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Chrysler Joins Ford on Facebook Logout Page

Social Chrysler Joins Ford on Facebook Logout Page

9y Kate Kaye

Chrysler Joins Ford on Facebook Logout Page

Chrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...

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