Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleConsensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...
View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
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The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleTwitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could...
View articleSapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleGeneration Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleChrysler also is streamlining its Facebook presence, and stopped posting to its Town & Country page in July. Read More...
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