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Kate Kaye

Articles by this author

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

02 Jan 13 | Author | Data-Driven Marketing Marketing |

Senate Minority Leader got $2,400 from The Interactive Advertising Bureau.

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

11 Oct 12 | Author | Marketing Strategies |

Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.

Facebook Data Partner Gets Senator’s Scrutiny

10 Oct 12 | Author | Data-Driven Marketing Marketing |

Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.

More Democrats Sign Up for Political Texts Than Republicans

09 Oct 12 | Author | Marketing Media Mobile Politics & Advocacy |

A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.

Don’t Silo Data, Says Acxiom CMO [Video]

08 Oct 12 | Author | Analytics Analyzing Customer Data Data-Driven Marketing Marketing |

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos.

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