Bing Wants to Be Big Search Engine on Campus
Search

Bing Wants to Be Big Search Engine on Campus

12y Kate Kaye

Bing Wants to Be Big Search Engine on Campus

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...

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Borrell Refines Local Digital Ad Market Segments
Ad Industry Metrics

Borrell Refines Local Digital Ad Market Segments

12y Kate Kaye

Borrell Refines Local Digital Ad Market Segments

Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...

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Why My Little Pony Took a Ride to Magic Town on Twitter
Social

Why My Little Pony Took a Ride to Magic Town on Twitter

12y Kate Kaye

Why My Little Pony Took a Ride to Magic Town on Tw...

Sponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...

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Travel Association Aims Economic Message Online to Conventions and Beyond
Marketing

Travel Association Aims Economic Message Online to Conventions and Beyond

12y Kate Kaye

Travel Association Aims Economic Message Online to...

U.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...

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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend
Marketing

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

12y Kate Kaye

Obama and GOP Twitter Buys Inspire Passionate Twee...

The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...

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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Marketing

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

12y Kate Kaye

Koch-Linked Group Dropped Over $1M Online in Last ...

Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...

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Women Dig Mickey Mouse in Mobile
Audience

Women Dig Mickey Mouse in Mobile

12y Kate Kaye

Women Dig Mickey Mouse in Mobile

Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...

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Obama and RNC Battle for Attention on Charlotte Site
Marketing

Obama and RNC Battle for Attention on Charlotte Site

12y Kate Kaye

Obama and RNC Battle for Attention on Charlotte Si...

The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...

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RNC's Own Site Spotlights Anti-Romney Tweets
Marketing

RNC's Own Site Spotlights Anti-Romney Tweets

12y Kate Kaye

RNC's Own Site Spotlights Anti-Romney Tweets

Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...

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RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal
Marketing

RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising G...

12y Kate Kaye

RNC Video: Minnesota State Candidate Used Facebook...

After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...

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Voter File Data Comes to Facebook Ads
Marketing

Voter File Data Comes to Facebook Ads

12y Kate Kaye

Voter File Data Comes to Facebook Ads

Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...

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Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter
Marketing

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

12y Kate Kaye

Romney Camp Runs #BelieveInAmerica Promo Trend on ...

The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...

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IAB Hobnobs at the Republican Convention
Marketing

IAB Hobnobs at the Republican Convention

12y Kate Kaye

IAB Hobnobs at the Republican Convention

Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...

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RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination
Marketing

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

12y Kate Kaye

RNC Video: Romney's Digital Director Talks Real-Ti...

Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...

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Romney Plans Pricey Twitter Ad Buy for Thursday
Marketing

Romney Plans Pricey Twitter Ad Buy for Thursday

12y Kate Kaye

Romney Plans Pricey Twitter Ad Buy for Thursday

The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...

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RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
Marketing

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

12y Kate Kaye

RNC Video: ClickZ Chats with Chesapeake Energy Abo...

The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...

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RNC Speeches Reinforce #WeBuiltIt Twitter Theme
Marketing

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

12y Kate Kaye

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...

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Natural Gas Group Targets RNC-Goers on Twitter
Marketing

Natural Gas Group Targets RNC-Goers on Twitter

12y Kate Kaye

Natural Gas Group Targets RNC-Goers on Twitter

The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...

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Obama Targets Romney in Web Ads on RNC Turf
Marketing

Obama Targets Romney in Web Ads on RNC Turf

12y Kate Kaye

Obama Targets Romney in Web Ads on RNC Turf

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...

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ClickZ at The RNC: Day One Photo Gallery
Marketing

ClickZ at The RNC: Day One Photo Gallery

12y Kate Kaye

ClickZ at The RNC: Day One Photo Gallery

The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...

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Twitter and Facebook Get Cozy at Republican Convention
Marketing

Twitter and Facebook Get Cozy at Republican Convention

12y Kate Kaye

Twitter and Facebook Get Cozy at Republican Conven...

The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...

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Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns
Marketing

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

12y Kate Kaye

Google Works With GOP Video Maven to Tell Story of...

Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...

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GOP Convention Themed With Twitter-Ready Slogans
Marketing

GOP Convention Themed With Twitter-Ready Slogans

12y Kate Kaye

GOP Convention Themed With Twitter-Ready Slogans

The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...

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Tea Party Group Cries GOP Foul in Web Ads
Marketing

Tea Party Group Cries GOP Foul in Web Ads

12y Kate Kaye

Tea Party Group Cries GOP Foul in Web Ads

Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...

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ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Display Advertising

ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

12y Kate Kaye

ReesesPuffs.com, HappyMeal.com Under Fire From Pri...

A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...

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Romney Camp and Rove's Crossroads Use Same Digital Ad Firm
Marketing

Romney Camp and Rove's Crossroads Use Same Digital Ad Firm

12y Kate Kaye

Romney Camp and Rove's Crossroads Use Same Digital...

Candidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...

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Progressive Backs Flo Against Backlash With Facebook Campaign
Financial Services

Progressive Backs Flo Against Backlash With Facebook Campaign

12y Kate Kaye

Progressive Backs Flo Against Backlash With Facebo...

Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Read More...

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