Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleSponsored Twitter Parties are trending, and mommy bloggers are fueling the phenomenon. Read More...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleWomen comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Read More...
View articleThe Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...
View articleLike the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...
View articleAfter weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...
View articleTwo digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...
View articleThe #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...
View articleDon't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...
View articleZac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...
View articleThe Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...
View articleThe firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Rea...
View articleThe promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...
View articleThe Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...
View articleThe ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in state...
View articleThe Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twit...
View articleThe two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Read More...
View articleFilm created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Read More...
View articleThe four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Read More...
View articleSarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Read More...
View articleA collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...
View articleCandidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...
View articleInsurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign. Read More...
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