Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Marketing

Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter

12y Kate Kaye

Akin Isn't Dropping Out Say Web Ads as McCaskill C...

Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...

View article
Obama Outspends Romney on Digital Ads 4:1
Marketing

Obama Outspends Romney on Digital Ads 4:1

12y Kate Kaye

Obama Outspends Romney on Digital Ads 4:1

Original ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Read More...

View article
Facebook Tests News Feed Ads
Social

Facebook Tests News Feed Ads

12y Kate Kaye

Facebook Tests News Feed Ads

New offering lets advertisers infiltrate the news feed regardless of whether a friend has interacted with those brands. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
New GroupM Chief Digital Officer to Avoid Silo Effect
Agency Spotlight

New GroupM Chief Digital Officer to Avoid Silo Effect

12y Kate Kaye

New GroupM Chief Digital Officer to Avoid Silo Eff...

North American CEO Rob Norman said he wants to make the sprawling media agency network easier for the Googles and Facebooks of the world to deal with....

View article
White House Is First Client for Social-to-Real World Consultancy
Marketing

White House Is First Client for Social-to-Real World Consultancy

12y Kate Kaye

White House Is First Client for Social-to-Real Wor...

SocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Read More...

View article
Swing State Site Traffic: How Obama and Romney Did in July
Marketing

Swing State Site Traffic: How Obama and Romney Did in July

12y Kate Kaye

Swing State Site Traffic: How Obama and Romney Did...

People in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...

View article
Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Marketing

Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers

12y Kate Kaye

Rove-Linked Group Aimed Mobile Ads at Chicago Loll...

Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...

View article
Microsoft Signals Commitment to Do Not Track by Default
Data insights

Microsoft Signals Commitment to Do Not Track by Default

12y Kate Kaye

Microsoft Signals Commitment to Do Not Track by De...

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...

View article
Nielsen Strengthens TV to Online Ad Data Link
Media

Nielsen Strengthens TV to Online Ad Data Link

12y Kate Kaye

Nielsen Strengthens TV to Online Ad Data Link

Nielsen is partnering with Specific Media, Undertone, Videology, and Adap.TV to help advertisers reach TV audiences online. Read More...

View article
Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

12y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

View article
Obama Facebook Ads Push Tax Policy Differences With Romney
Marketing

Obama Facebook Ads Push Tax Policy Differences With Romney

12y Kate Kaye

Obama Facebook Ads Push Tax Policy Differences Wit...

An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...

View article
Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas
Marketing

Super PAC Brigade Spent Big on Digital Ads for Cruz in Texas

12y Kate Kaye

Super PAC Brigade Spent Big on Digital Ads for Cru...

Club for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...

View article
Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

12y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

View article
WPP Gobbles Fortune Cookie for Eastern Europe Expansion
Agency Spotlight

WPP Gobbles Fortune Cookie for Eastern Europe Expansion

12y Kate Kaye

WPP Gobbles Fortune Cookie for Eastern Europe Expa...

London-based shop with Poland presence will be part of Possible Worldwide. Read More...

View article
Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns
Data regulations

Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns

12y Kate Kaye

Kids Privacy Rule Changes Satisfy Some Ad Industry...

Proposed COPPA rule change by FTC would not apply to contextual ads. Read More...

View article
Google's Wildfire Buy Could Enhance Social Data Capabilities
Agency Spotlight

Google's Wildfire Buy Could Enhance Social Data Capabilities

12y Kate Kaye

Google's Wildfire Buy Could Enhance Social Data Ca...

Google purchased Facebook-centric social campaign management firm Wildfire. Read More...

View article
Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

12y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

View article
Industry Aims for Viewable Impressions to Take Hold in 2013
Ad Industry Metrics

Industry Aims for Viewable Impressions to Take Hold in 2013

12y Kate Kaye

Industry Aims for Viewable Impressions to Take Hol...

An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...

View article
AOL Banks on Ad Market Rationality to Drive Revenues
Display Advertising

AOL Banks on Ad Market Rationality to Drive Revenues

12y Kate Kaye

AOL Banks on Ad Market Rationality to Drive Revenu...

Company reported global ad revenue growth of 6% in Q2 2012. Read More...

View article
Americans Say No to Popular Political Facebook Ad Targeting
Data insights

Americans Say No to Popular Political Facebook Ad Targeting

12y Kate Kaye

Americans Say No to Popular Political Facebook Ad ...

Data-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...

View article
Democratic Firm Ties Voter Data to Facebook Friends
Marketing

Democratic Firm Ties Voter Data to Facebook Friends

12y Kate Kaye

Democratic Firm Ties Voter Data to Facebook Friend...

NGP VAN's system finds friends of supporters on Facebook who are registered voters. Read More...

View article
Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship
Marketing

Intermarkets Pairs With Lotame to Enhance Aristotle Data Relationship

12y Kate Kaye

Intermarkets Pairs With Lotame to Enhance Aristotl...

Intermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Read More...

View article
Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Media

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

12y Kate Kaye

Tourism Ireland Video Tells Londoners to Ditch Oly...

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...

View article
Google Reports Mobile Ad Growth
Agency Spotlight

Google Reports Mobile Ad Growth

12y Kate Kaye

Google Reports Mobile Ad Growth

Firm said revenues rose 21 percent in Q2. Read More

View article
Wunderman's Shulman to Replace CEO Scarfi at Organic
Agency Spotlight

Wunderman's Shulman to Replace CEO Scarfi at Organic

12y Kate Kaye

Wunderman's Shulman to Replace CEO Scarfi at Organ...

Shulman has held stints at Wunderman, Digitas, and Ford. Read More...

View article
Digital Ad Spend Gap Widens Between Obama and Romney
Ad Industry Metrics

Digital Ad Spend Gap Widens Between Obama and Romney

12y Kate Kaye

Digital Ad Spend Gap Widens Between Obama and Romn...

Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...

View article
Yahoo Revenues Flat for Q2 Amid CEO Hype
Marketing

Yahoo Revenues Flat for Q2 Amid CEO Hype

12y Kate Kaye

Yahoo Revenues Flat for Q2 Amid CEO Hype

Despite a fresh face at the helm, Yahoo ad revenues were stagnant in Q2. Read More...

View article