Bold Teen Drama Degrassi Gets Gamified for Summer Season
Social

Bold Teen Drama Degrassi Gets Gamified for Summer Season

12y Kate Kaye

Bold Teen Drama Degrassi Gets Gamified for Summer ...

Much Music boosts beloved Canadian show with check-in rewards. Read More...

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Social Media Cuteness Sells Sea Otter Film and Cause
Marketing

Social Media Cuteness Sells Sea Otter Film and Cause

12y Kate Kaye

Social Media Cuteness Sells Sea Otter Film and Cau...

Social media becomes a character itself in documentary flick Otter 501. Read More...

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Twitter Launches Age-Proofing System for Booze Brands
Social

Twitter Launches Age-Proofing System for Booze Brands

12y Kate Kaye

Twitter Launches Age-Proofing System for Booze Bra...

UPDATE: Jack Daniel's, Skinny Girl and Coors Light are using the system. Read More...

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Facebook Now Replacing Ads on Static Pages
Display Advertising

Facebook Now Replacing Ads on Static Pages

12y Kate Kaye

Facebook Now Replacing Ads on Static Pages

A new approach to the way Facebook serves ads could bring in more revenue. Read More...

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Obama Fans Read Buzzfeed, Romney's Shop eBay
Marketing

Obama Fans Read Buzzfeed, Romney's Shop eBay

12y Kate Kaye

Obama Fans Read Buzzfeed, Romney's Shop eBay

Infographic: Trendsetter data could give political advertisers a new way to understand voters. Read More...

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HuffPost Live Shies From Video Ads in Live Stream
Media

HuffPost Live Shies From Video Ads in Live Stream

12y Kate Kaye

HuffPost Live Shies From Video Ads in Live Stream

Upcoming network is sponsored by Verizon and Cadillac XTS. Read More...

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Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Media

Moguldom Bets on Video and Mobile to Connect Black Women to Brands

12y Kate Kaye

Moguldom Bets on Video and Mobile to Connect Black...

Advertisers like General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group content. Read More...

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ClickZ Holiday Schedule
Marketing

ClickZ Holiday Schedule

12y Kate Kaye

ClickZ Holiday Schedule

ClickZ News will resume its regular publishing schedule July 9. Read More...

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Obama Facebook Ads Promote Jobs Act Message
Marketing

Obama Facebook Ads Promote Jobs Act Message

12y Kate Kaye

Obama Facebook Ads Promote Jobs Act Message

President's campaign carries on jobs theme in Facebook ads and video. Read More...

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YouTube Marketplace Aims for Small Biz Video Advertisers
Media

YouTube Marketplace Aims for Small Biz Video Advertisers

12y Kate Kaye

YouTube Marketplace Aims for Small Biz Video Adver...

Video Creation Marketplace will pair advertisers with videographers. Read More...

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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Marketing

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

12y Kate Kaye

GOP Milks Healthcare Ruling on Twitter, Obama Camp...

GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...

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Telecom Firms Are Most Responsive on Facebook
Ad Industry Metrics

Telecom Firms Are Most Responsive on Facebook

12y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

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Do Not Track Standards Not Settled in W3C Meetings
Data insights

Do Not Track Standards Not Settled in W3C Meetings

12y Kate Kaye

Do Not Track Standards Not Settled in W3C Meetings

EU said Microsoft should be allowed to implement DNT by default. Read More...

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Samsung Pushes Galaxy S III With Facebook Logout Ads
Media

Samsung Pushes Galaxy S III With Facebook Logout Ads

12y Kate Kaye

Samsung Pushes Galaxy S III With Facebook Logout A...

New device features lots of social sharing capabilities. Read More...

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Facebook Ads Running on Zynga
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Facebook Ads Running on Zynga

12y Kate Kaye

Facebook Ads Running on Zynga

Could this be the beginning of the long-awaited Facebook ad network? Read More...

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For Romney, TV Spots Become Video Fundraising Ads
Marketing

For Romney, TV Spots Become Video Fundraising Ads

12y Kate Kaye

For Romney, TV Spots Become Video Fundraising Ads

Campaign uses in-banner video ads to turn swing state TV spots into donations. Read More...

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The Political Video Ad Shortage by the Numbers
Marketing

The Political Video Ad Shortage by the Numbers

12y Kate Kaye

The Political Video Ad Shortage by the Numbers

Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...

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IAB Ad Tech Council Names Co-Chairs From Google and Rubicon
Marketing

IAB Ad Tech Council Names Co-Chairs From Google and Rubicon

12y Kate Kaye

IAB Ad Tech Council Names Co-Chairs From Google an...

Ad tech IAB member firms can join the council but must pay extra for the privilege. Read More...

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WPP Grabs Digital Agency Giant AKQA
Marketing

WPP Grabs Digital Agency Giant AKQA

12y Kate Kaye

WPP Grabs Digital Agency Giant AKQA

Holding co. does not appear to be slowing down in its quest to buy digital firms across the globe. Read More...

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Congressional Candidates to Use Twitter-Based Fundraising Tool
Marketing

Congressional Candidates to Use Twitter-Based Fundraising Tool

12y Kate Kaye

Congressional Candidates to Use Twitter-Based Fund...

Chirpify connects to PayPal to automate donations through a single tweet. Read More...

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Former Google and AOL Exec Barrett Moves to Yahoo
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Former Google and AOL Exec Barrett Moves to Yahoo

12y Kate Kaye

Former Google and AOL Exec Barrett Moves to Yahoo

Michael Barrett aims to help Yahoo's global strategy. Read More...

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Obama Coaxes Shares of Spending Message in Web Ads
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Obama Coaxes Shares of Spending Message in Web Ads

12y Kate Kaye

Obama Coaxes Shares of Spending Message in Web Ads

Father's Day themed ads seek email signups. Read More...

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Pinterest Audience Grows 8X in Latin America
Audience

Pinterest Audience Grows 8X in Latin America

12y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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Video: Latino Marketing Expert Maria Lopez-Knowles
Marketing

Video: Latino Marketing Expert Maria Lopez-Knowles

12y Kate Kaye

Video: Latino Marketing Expert Maria Lopez-Knowles

Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink." Read More...

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Facebook Battles Investor Fears With Real-Time Exchange
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Facebook Battles Investor Fears With Real-Time Exchange

12y Kate Kaye

Facebook Battles Investor Fears With Real-Time Exc...

UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Read More...

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Expanded Tweet Offering Could Help Brands on Twitter
Social

Expanded Tweet Offering Could Help Brands on Twitter

12y Kate Kaye

Expanded Tweet Offering Could Help Brands on Twitt...

A new feature could help brands enhance Twitter creative messaging. Read More...

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Obstacles Remain for Political Mobile Text Donations
Data insights

Obstacles Remain for Political Mobile Text Donations

12y Kate Kaye

Obstacles Remain for Political Mobile Text Donatio...

Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...

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