McDonald's and Disney Get Friend Boost on Facebook
Ecommerce

McDonald's and Disney Get Friend Boost on Facebook

12y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Ad Industry Metrics

Super PACs Spent Over $8M on Digital Ads in Presidential Race

12y Kate Kaye

Super PACs Spent Over $8M on Digital Ads in Presid...

Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...

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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Ad Industry Metrics

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

12y Kate Kaye

Q1 Digital Ad Revenue Highest Ever but Growth Rate...

Online ad revenue hit $8.4B in the first three months of 2012. Read More...

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GOP Group Says Twitter Campaign Sabotage Was Expected
Marketing

GOP Group Says Twitter Campaign Sabotage Was Expected

12y Kate Kaye

GOP Group Says Twitter Campaign Sabotage Was Expec...

Despite "Weedlord" pranks, Republican group calls #IWantRepeal campaign a success. Read More...

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Google Makes AdMob Mobile Ads Available in AdWords
Media

Google Makes AdMob Mobile Ads Available in AdWords

12y Kate Kaye

Google Makes AdMob Mobile Ads Available in AdWords

AdMob network inventory is now available in the AdWords platform. Read More...

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AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless
Marketing

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

12y Kate Kaye

AKQA Grabs Former Ogilvy CD to Lead Verizon Wirele...

Indie agency has already hired 30 people to help manage the Verizon account. Read More...

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Subway Pushes Avocados in Facebook Logout Page Ad
Social

Subway Pushes Avocados in Facebook Logout Page Ad

12y Kate Kaye

Subway Pushes Avocados in Facebook Logout Page Ad

A Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...

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Gosling-Inspired Memes Come to Politics
Marketing

Gosling-Inspired Memes Come to Politics

12y Kate Kaye

Gosling-Inspired Memes Come to Politics

Rep. David Schweikert of Arizona hits a popular nerve to jab Obama. Read More...

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Digital Helps Get Out Vote in Walker Recall Election
Marketing

Digital Helps Get Out Vote in Walker Recall Election

12y Kate Kaye

Digital Helps Get Out Vote in Walker Recall Electi...

Political contest in WI tomorrow serves as a trial for voter mobilization in November. Read More...

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P&G's Swiffer Cleans Up Facebook Logout Page
Social

P&G's Swiffer Cleans Up Facebook Logout Page

12y Kate Kaye

P&G's Swiffer Cleans Up Facebook Logout Page

TV spot for the floor cleaning brand is seen when people logout of Facebook. Read More...

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Microsoft Do Not Track Move Stuns Privacy Partners
Search

Microsoft Do Not Track Move Stuns Privacy Partners

12y Kate Kaye

Microsoft Do Not Track Move Stuns Privacy Partners

Conspiracy theories rise, Firefox browser maker dislikes default DNT move. Read More...

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BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes
Data insights

BBB Reveals BlueCava, Turn, and Others Needed Privacy Fixes

12y Kate Kaye

BBB Reveals BlueCava, Turn, and Others Needed Priv...

Firms agreed to implement appropriate corrections. Read More...

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Texas Tea Partier Cruz Got Help From Super PACs Online
Marketing

Texas Tea Partier Cruz Got Help From Super PACs Online

12y Kate Kaye

Texas Tea Partier Cruz Got Help From Super PACs On...

Conservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Read More...

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Latinos in Social Media Get Political for 2012
Marketing

Latinos in Social Media Get Political for 2012

12y Kate Kaye

Latinos in Social Media Get Political for 2012

Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Read More...

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It’s Privacy Crunch Time for U.K. Site Owners
Data insights

It’s Privacy Crunch Time for U.K. Site Owners

12y Kate Kaye

It’s Privacy Crunch Time for U.K. Site Owners

Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Read More...

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AOL Promotes Man Behind Ad Revenue Bright Spot
Display Advertising

AOL Promotes Man Behind Ad Revenue Bright Spot

12y Kate Kaye

AOL Promotes Man Behind Ad Revenue Bright Spot

Ned Brody will fill a newly-created CEO position for the Ad.com Group. Read More...

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Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data insights

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

12y Kate Kaye

Hispanic-Heavy Swing States Drive High Mobile Ad P...

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Read More...

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For Do-Not-Track Users, Tailored Twitter Won't Work
Data insights

For Do-Not-Track Users, Tailored Twitter Won't Work

12y Kate Kaye

For Do-Not-Track Users, Tailored Twitter Won't Wor...

Twitter's new feature is reliant in part on tracking DNT would disable. Read More...

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EU Wants Google to Help Solve Antitrust Concerns
Data insights

EU Wants Google to Help Solve Antitrust Concerns

12y Kate Kaye

EU Wants Google to Help Solve Antitrust Concerns

The EU Commission gives Google the chance to avoid fines and more stringent remedies. Read More...

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Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

12y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Media

Centro Throws Down Gauntlet to Ad Exchange Arbitragers

12y Kate Kaye

Centro Throws Down Gauntlet to Ad Exchange Arbitra...

Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Read More...

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Xerox Selectively Tests Emerging Marketing Platforms
Social

Xerox Selectively Tests Emerging Marketing Platforms

12y Kate Kaye

Xerox Selectively Tests Emerging Marketing Platfor...

A Twitter campaign increased followers by 50%. Read More...

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Yahoo Introduces Data-Driven Genome Targeting Network
Marketing

Yahoo Introduces Data-Driven Genome Targeting Network

12y Kate Kaye

Yahoo Introduces Data-Driven Genome Targeting Netw...

System will incorporate Yahoo, AOL, and MSN network inventory with several data sets. Read More...

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Infographic: 2012 Election Web Ad Spending Through March
Data insights

Infographic: 2012 Election Web Ad Spending Through March

12y Kate Kaye

Infographic: 2012 Election Web Ad Spending Through...

Infographic showing web ad spending by presidential campaigns through March 2012. Read More...

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Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Media

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

12y Kate Kaye

Ryan Partnership's Pena-Bickley Talks Brand Champi...

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...

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Trulia Launches Mobile Ads for Real Estate Agents
Media

Trulia Launches Mobile Ads for Real Estate Agents

12y Kate Kaye

Trulia Launches Mobile Ads for Real Estate Agents

Agents can buy Zip code-targeted placements in its mobile app and website. Read More...

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McDonald's and Capital One Test Cox Mobile Ads
Local

McDonald's and Capital One Test Cox Mobile Ads

12y Kate Kaye

McDonald's and Capital One Test Cox Mobile Ads

Local media firm launches division with three dedicated mobile salespeople. Read More...

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