Unions Fight Corporate Greed on Twitter and Pinterest
Marketing

Unions Fight Corporate Greed on Twitter and Pinterest

12y Kate Kaye

Unions Fight Corporate Greed on Twitter and Pinter...

CWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Read More...

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MediaMath Spawns Agency to Use Its Tech Platform
Display Advertising

MediaMath Spawns Agency to Use Its Tech Platform

12y Kate Kaye

MediaMath Spawns Agency to Use Its Tech Platform

Kepler will use MediaMath's ad tech platform as its media operating system. Read More...

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Romney Ad Firm Partners for Big Data on Hispanics
Marketing

Romney Ad Firm Partners for Big Data on Hispanics

12y Kate Kaye

Romney Ad Firm Partners for Big Data on Hispanics

Targeted Victory partners exclusively with one large online Hispanic data firm. Read More...

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Amex Aims for Jack White Cred on Twitter, YouTube
Media

Amex Aims for Jack White Cred on Twitter, YouTube

12y Kate Kaye

Amex Aims for Jack White Cred on Twitter, YouTube

Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Read More...

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Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

12y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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GOP Gears Up Digital Team for Election Season
Marketing

GOP Gears Up Digital Team for Election Season

12y Kate Kaye

GOP Gears Up Digital Team for Election Season

Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Read More...

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Dove's Positive Facebook Ad App Does Not Block Ads
Social

Dove's Positive Facebook Ad App Does Not Block Ads

12y Kate Kaye

Dove's Positive Facebook Ad App Does Not Block Ads

An app for women in Australia and Brazil carries through Dove's self-esteem boosting campaign. Read More...

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Pinterest Affiliate Service Attracts Thousands
Marketing

Pinterest Affiliate Service Attracts Thousands

12y Kate Kaye

Pinterest Affiliate Service Attracts Thousands

Products from H&M and UGG - along with porn sites - get link love through people pinning products. Read More...

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House GOP Launches Social Media Contest
Marketing

House GOP Launches Social Media Contest

12y Kate Kaye

House GOP Launches Social Media Contest

Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares. Read More...

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Miami Marlins Add Latin Flavor to Social Presence
Marketing

Miami Marlins Add Latin Flavor to Social Presence

12y Kate Kaye

Miami Marlins Add Latin Flavor to Social Presence

The team recently started a Tumblr to highlight "Miami Style" baseball. Read More...

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Pandora Local Ads Not Just for Car Dealers
Media

Pandora Local Ads Not Just for Car Dealers

12y Kate Kaye

Pandora Local Ads Not Just for Car Dealers

Rehab center St. Jude Retreats and Orange Beach Tourism are targeting locally on music service. Read More...

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Spotify Branded Apps Follow Streaming Music Ad Trend
Social

Spotify Branded Apps Follow Streaming Music Ad Trend

12y Kate Kaye

Spotify Branded Apps Follow Streaming Music Ad Tre...

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...

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GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads
Marketing

GOP Turns Rosen Flap Into Mom-Centric Twitter, Google Ads

12y Kate Kaye

GOP Turns Rosen Flap Into Mom-Centric Twitter, Goo...

UPDATE: RNC said War on Moms fundraiser resulted "best merchandise day of the year." Read More...

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Santorum Spent $1M on Web Ads, but Super PACs Attacked
Marketing

Santorum Spent $1M on Web Ads, but Super PACs Attacked

12y Kate Kaye

Santorum Spent $1M on Web Ads, but Super PACs Atta...

UPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Read More...

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E-commerce Giants Amazon and eBay Add Pinterest Buttons
Social

E-commerce Giants Amazon and eBay Add Pinterest Buttons

12y Kate Kaye

E-commerce Giants Amazon and eBay Add Pinterest Bu...

Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. Read More...

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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Media

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

12y Kate Kaye

Yahoo and Ford Shoot for Celeb Buzz With Video Rea...

Launch campaign for Ford Focus Electric is entirely digital. Read More...

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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Marketing

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

12y Kate Kaye

On Guillen Crisis, Marlins Speak to Latinos Differ...

Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...

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Obama Web Ads Name Romney for First Time
Marketing

Obama Web Ads Name Romney for First Time

12y Kate Kaye

Obama Web Ads Name Romney for First Time

Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...

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Digital to Hit Nearly 20% of Global Ad Spend in 2012
Ad Industry Metrics

Digital to Hit Nearly 20% of Global Ad Spend in 2012

12y Kate Kaye

Digital to Hit Nearly 20% of Global Ad Spend in 20...

GroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...

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Pinterest Could Be Key for Retailers, Study Says
Social

Pinterest Could Be Key for Retailers, Study Says

12y Kate Kaye

Pinterest Could Be Key for Retailers, Study Says

Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...

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Univision Sells Hispanic Digital Audience for 2012 Election
Marketing

Univision Sells Hispanic Digital Audience for 2012 Election

12y Kate Kaye

Univision Sells Hispanic Digital Audience for 2012...

The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

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Wisconsin: No Santorum Web Ads as Romney PAC Spends Big
Marketing

Wisconsin: No Santorum Web Ads as Romney PAC Spends Big

12y Kate Kaye

Wisconsin: No Santorum Web Ads as Romney PAC Spend...

Pro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...

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European DAA And Privacy Ad Icon Coming Soon
Data insights

European DAA And Privacy Ad Icon Coming Soon

12y Kate Kaye

European DAA And Privacy Ad Icon Coming Soon

Behavioral icon will move to Canada, too, and possibly Australia and South America. Read More...

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AdChoices Icon Under Scrutiny as DAA Seeks New Director
Data insights

AdChoices Icon Under Scrutiny as DAA Seeks New Director

12y Kate Kaye

AdChoices Icon Under Scrutiny as DAA Seeks New Dir...

Around half of users surveyed had never seen the ad icon when showed it in context in August 2011. Read More...

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Big Data From Democratic Party Spawns Web Ad Targeting Firm
Marketing

Big Data From Democratic Party Spawns Web Ad Targeting Firm

12y Kate Kaye

Big Data From Democratic Party Spawns Web Ad Targe...

Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

12y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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Zyrtec Reaches Female Hispanics with Mobile, Video
Marketing

Zyrtec Reaches Female Hispanics with Mobile, Video

12y Kate Kaye

Zyrtec Reaches Female Hispanics with Mobile, Video

Niche campaign features bandwidth-detecting mobile ads. Read More...

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