Obama Camp On Pace to Spend $35 Million on Web Ads
Marketing

Obama Camp On Pace to Spend $35 Million on Web Ads

12y Kate Kaye

Obama Camp On Pace to Spend $35 Million on Web Ads

The Obama camp and DNC have spent around $13 million on digital advertising. Read More...

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FTC Wants Online Privacy Hub for Data Brokers
Data insights

FTC Wants Online Privacy Hub for Data Brokers

12y Kate Kaye

FTC Wants Online Privacy Hub for Data Brokers

Agency publishes final privacy framework, reaffirming support for legislation. Read More...

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Think Tank Aims Mobile Healthcare Ads at Supreme Court
Marketing

Think Tank Aims Mobile Healthcare Ads at Supreme Court

12y Kate Kaye

Think Tank Aims Mobile Healthcare Ads at Supreme C...

Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Read More...

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Measuring Facebook: Some Users Have Real-Time Insights Now
Social

Measuring Facebook: Some Users Have Real-Time Insights Now

12y Kate Kaye

Measuring Facebook: Some Users Have Real-Time Insi...

Facebook also developing a system linking engagement metrics to ads. Read More...

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Political Scrapbooking and Etch A Sketching on Pinterest
Marketing

Political Scrapbooking and Etch A Sketching on Pinterest

12y Kate Kaye

Political Scrapbooking and Etch A Sketching on Pin...

Pinterest for positive politics and reaching female voters. Read More...

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Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s
Marketing

Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s

12y Kate Kaye

Larger Portion of Hispanics Visit Romney and Paul ...

Obama site also drew much smaller portion of young voters compared to GOP sites. Read More...

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Outside Groups Spend Online in Illinois Congressional Races
Marketing

Outside Groups Spend Online in Illinois Congressional Races

12y Kate Kaye

Outside Groups Spend Online in Illinois Congressio...

Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum. Read More...

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Ford Mustang Ad Revs Up Facebook Logout Page
Social

Ford Mustang Ad Revs Up Facebook Logout Page

12y Kate Kaye

Ford Mustang Ad Revs Up Facebook Logout Page

Mustang appears to be among the first advertisers using the new Facebook format. Read More...

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BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue
Display Advertising

BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue

12y Kate Kaye

BIA/Kelsey Lowers Forecast for Local Digital Ad Re...

Rising competition among ad sellers and sluggish economy puts a damper on earlier forecast. Read More...

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Paul Super PAC Seeks Older White Voters Online
Marketing

Paul Super PAC Seeks Older White Voters Online

12y Kate Kaye

Paul Super PAC Seeks Older White Voters Online

Endorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention. Read More...

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U.S. and E.U. Stress Plans for Global Privacy Protection
Data insights

U.S. and E.U. Stress Plans for Global Privacy Protection

12y Kate Kaye

U.S. and E.U. Stress Plans for Global Privacy Prot...

Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Read More...

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Tea Party Group FreedomWorks Spent $100K on Web Ads This Year
Marketing

Tea Party Group FreedomWorks Spent $100K on Web Ads This Year

12y Kate Kaye

Tea Party Group FreedomWorks Spent $100K on Web Ad...

Super PAC dropped $56,000 on web ads to fight Senator Orrin Hatch in today's GOP caucus in Utah. Read More...

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Facebook Stops Tracking Daily Likes and Comments
Analytics

Facebook Stops Tracking Daily Likes and Comments

12y Kate Kaye

Facebook Stops Tracking Daily Likes and Comments

The latest example of a Facebook Insights change could be problem for big brands and agencies. Read More...

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Measuring Facebook: The Problem With Metric Changes
Analytics

Measuring Facebook: The Problem With Metric Changes

12y Kate Kaye

Measuring Facebook: The Problem With Metric Change...

Marketers brace for the impact of Timeline on the Facebook Insights metrics. Read More...

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Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi
Marketing

Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi

12y Kate Kaye

Super PAC Spent $185K on Web Ads for Gingrich in A...

Group spent same amount across several Super Tuesday states. Read More...

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Obama's Reelection Site Is Tracking You, Too
Marketing

Obama's Reelection Site Is Tracking You, Too

12y Kate Kaye

Obama's Reelection Site Is Tracking You, Too

How the Obama camp manages multiple third party ad tech relationships. Read More...

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Obama Pet Lovers Ad Could Be Romney Dig
Marketing

Obama Pet Lovers Ad Could Be Romney Dig

12y Kate Kaye

Obama Pet Lovers Ad Could Be Romney Dig

New Obama ad features the family pup, signals niche marketing plans. Read More...

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Online Political Spending to Hit $159 Million in 2012
Ad Industry Metrics

Online Political Spending to Hit $159 Million in 2012

12y Kate Kaye

Online Political Spending to Hit $159 Million in 2...

Borrell forecasts online and other media spending for the 2012 election. Read More...

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Europe Increases Pressure on Online Ad Industry
Data insights

Europe Increases Pressure on Online Ad Industry

12y Kate Kaye

Europe Increases Pressure on Online Ad Industry

Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Read More...

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Amex and Twitter Partner for Synced Card Deals
Social

Amex and Twitter Partner for Synced Card Deals

12y Kate Kaye

Amex and Twitter Partner for Synced Card Deals

Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards. Read More...

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First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer
Marketing

First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer

12y Kate Kaye

First Facebook Timeline Attack From Gingrich Shows...

Anti-Romney Timeline appears to be the first political attack to use Facebook's timeline for pages. Read More...

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Gingrich Steers Online Money into Tennessee and Oklahoma
Marketing

Gingrich Steers Online Money into Tennessee and Oklahoma

12y Kate Kaye

Gingrich Steers Online Money into Tennessee and Ok...

A look at Super Tuesday web ads and strategies from the GOP campaigns. Read More...

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Nick Cannon to Give Privacy Bill Star Treatment
Data insights

Nick Cannon to Give Privacy Bill Star Treatment

12y Kate Kaye

Nick Cannon to Give Privacy Bill Star Treatment

America’s Got Talent host will talk teen Internet safety at a congressional briefing on Wednesday. Read More...

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Super Tuesday Voters More Apt to Use iPads While Watching TV
Marketing

Super Tuesday Voters More Apt to Use iPads While Watching TV

12y Kate Kaye

Super Tuesday Voters More Apt to Use iPads While W...

Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks. Read More...

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Democrats Use Twitter Ads to Oppose Rush Limbaugh
Marketing

Democrats Use Twitter Ads to Oppose Rush Limbaugh

12y Kate Kaye

Democrats Use Twitter Ads to Oppose Rush Limbaugh

Brands that sponsor his radio show are scrambling to ensure Twitter and Facebook users they don’t endorse his statements. Read More...

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Elizabeth Warren Banks on Blunt Fight to Spur Web Support
Marketing

Elizabeth Warren Banks on Blunt Fight to Spur Web Support

12y Kate Kaye

Elizabeth Warren Banks on Blunt Fight to Spur Web ...

A defeated bill is still serving as a rallying cry online for the Massachusetts Senate hopeful. Read More...

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2012 Campaign Video: Obama for America (2012)
Marketing

2012 Campaign Video: Obama for America (2012)

12y Kate Kaye

2012 Campaign Video: Obama for America (2012)

The latest 2012 Campaign Videos from Obama for America. Read More...

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